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Building Trust and Responding to Adverse Events Following Immunisation in South Asia: Using Strategic Communication

Kathmandu: UNICEF Regional Office for South Asia (2005), vi, 57 pp.

"To develop communication capacity specifically around adverse events following immunisation (AEFI), the UNICEF Regional Office for South Asia (ROSA) and the WHO Regional Office for South-East Asia (SEARO) organized a joint regional workshop "Strategic Communication: Building Trust and Responding to ... more

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Evaluating Health-Promoting Radio Programs: A Toolbox for HAFY Radio Stations in Kyrgyzstan

Ross W. James

Bishkek: UNICEF; Health Communication Resources (HCR) (2004), 96 pp.

"Community radio stations can monitor and evaluate their health and social development programming despite being small, with limited funds. That's the message of an evaluation and monitoring Toolbox created especially for a UNICEF-supported youth radio project in Kyrgyzstan. The 'Healthy Airwaves fo ... r Youth' project (HAFY) is a health communication strategy to minimise risk behaviours amongst Kyrgyz youth aged 10-19 years. HAFY, which was initiated in 2002, aims to increase the level of knowledge and awareness of the dangers of HIV/AIDS/STI, drug use and reproductive health among young people in five rural and remote regions of Kyrgyzstan: Batken, Osh, Naryn, Karabalta and Karakol. The radio stations working within the HAFY network are directly involving young people as message-makers through community-based participatory health-promoting radio programming. The need of a toolbox for monitoring and evaluating the impact of HAFY radio programmes was identified during a 7-day intensive training workshop conducted by Health Communication Resources (HCR) from Australia on 'Radio Programming for Health Promotion'. HAFY partners were involved in further workshops facilitated by HCR in Kyrgyzstan in 2003 where the scope of the Toolbox was framed and HAFY-specific resources were developed. The result is a 106-page Toolbox created by HCR with guidelines, examples and templates that match the reality and cost-effective needs of HAFY's radio stations. HAFY partners do not have a great deal of experience in evaluation, have limited funds and rely on volunteers and the pooled resources of local community organisations. Marianne Ohlers, Programme Officer of UNICEF in Kyrgyzstan said, "The Toolbox is not meant to comprehensively evaluate all activities undertaken by HAFY but it does give guidelines on planning and evaluation, writing objectives, setting indicators for evaluation, sampling procedures, designing evaluation tools, and gathering data, analysing it and reporting it." Ms. Ohlers said, "While the Toolbox is designed for the specific use of the radio stations involved in the HAFY project in Kyrgyzstan I trust that it can guide and inspire other community-based radio stations working to reduce risk behaviours among young people and other vulnerable groups." (Press release) more

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The Gender Guide for Health Communication Programs

Faria Zaman, Carol Underwood

Baltimore: Johns Hopkins Center for Communication Programs (2003), 22 pp.

"The purpose of the Gender Guide is to encourage the incorporation of gender-based roles and responsibilities in the design, implementation, and evaluation of health communication programs. The guide does not directly address broad-based issues of gender equity. It does, however, provide questions t ... more

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From the Margins to the Mainstream: Putting Public Health in the Spotlight. A Resource for Health Communicators

Copenhagen: World Health Organization (WHO) (2003), 4 modules + annexes

"This manual introduces public health workers and advocates to the essential elements of communications (with many examples and models), ranging from small brochures or radio interviews, to large campaigns and ongoing projects. It provides guidance in recognizing and combating the ‘hazard merchant ... more

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Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
Key Guidance

Department of Health and Human Services: Centers for Disease Control and Prevention (CDC) (ed.)

Atlanta, GA: Centers for Disease Control and Prevention (CDC) (2003), 456 pp.

"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different ... more

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Making Health Communication Programmes Work

National Cancer Institute National Institutes of Health Public Health Service U.S. Department of Health and Human Services (2002), 262 pp.

"This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications (OCC, now the Office of Communications) of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years t ... more

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Communication for Polio Eradication and Routine Immunisation: Checklists and Easy Reference Guides

Michael Favin, Lora Shimp

Geneva: Polio Eradication Initiative World Health Organization (WHO) (2002), vii, 64 pp.

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Kommunikationsstrategien zur Raucherentwöhnung: Ein Überblick über die Wissenschaftliche Literatur zu diesem Thema

Christoph Kröger, Kathrin Heppekausen, Karin Ebenhoch

Köln: Bundeszentrale für gesundheitliche Aufklärung (BZgA) (2002), 124 pp.

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Communication strategies for smoking cessation: A review of the scientific literature on the subject

Christoph Kröger, Kathrin Heppekausen, Karin Ebenhoch

Cologne: Bundeszentrale für gesundheitliche Aufklärung (BZgA) (2002), 124 pp.

"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit ... more

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Public Health Communication: Evidence for Behaviour Change

Robert C. Hornik (ed.)

Mahwah, New Jers.: Lawrence Erlbaum Associates (2002), xv, 435 pp.

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Manual de comunicación social para programas de promoción de la salud de los adolescentes

Manuel Vincente Llanos, Gloria Coe (eds.)

Washington, DC: Organización Panamericana de la Salud (OPS); Fundación W.K. Kellogg (2001), 210 pp.

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Communication Handbook for Polio Eradication and Routine EPI

New York; Harare: UNICEF; World Health Organization (WHO) (2000), 99, 45 pp.

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Communications Programming for HIV/AIDS: An Annotated Bibliography

Collins O. Airhihenbuwa, Rafael Obregón, Bunmi Makinwa

Geneva: UNAIDS (1999), 112 pp.

"This document contains 667 references and has been organized according to recent findings in our review of the application of current communication frameworks to HIV/AIDS communication. In short, there seems to be a consensus among academics, researchers, and practitioners that a new framework in H ... more

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Radio and HIV/AIDS: Making a Difference. A Guide for Practitioners, Health Workers and Donors

Gordon Adam, Nicola Harford

Geneva: UNAIDS; Media Action International (1999), 120 pp.

"This is a practical guide to producing the kind of radio programmes which will make listeners stop and think about HIV/AIDS and how they can help reduce the risk of infection. In 1998 AIDS killed 1.4 million people and left 6 million orphans in Eastern and Southern Africa alone. Lack of information ... more

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Radio y VIH/SIDA: Cómo marcar la diferencia. Manual para profesionales de la radio, personal sanitario y donantes

Gordon Adam, Nicola Harford

Geneva: UNAIDS; Media Action International (1999), 120 pp.

"[Esta publicación] es una guía práctica para producir el tipo de programas de radio que hará a los oyentes pararse a pensar en el VIH-SIDA y en cómo pueden ayudar a reducir el riesgo de infección. En 1998, el SIDA mató a 1,4 millones de personas y dejó huérfanos a seis millones de niños e ... more

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Health on Air: A Guide to Creative Radio for Development

Gordon Adam, Nicky Harford

London: Health Unlimited (1998), 103 pp.

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Health Communication: Lessons from Family Planning and Reproductive Health

Phyllis Tilson Piotrow, D. Lawrence Kincaid, José G. Rimon, Ward Rinehart

Westport, Conn.; London: Praeger (1997), xx, 307 pp.

"This book presents a compilation of lessons learned by the Johns Hopkins Center for Communication Programs and its partners over 15 years of developing and implementing family planning communication projects campaigns in Africa, Asia, Latin America, and the Near East. An introductory essay provides ... more

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A Guide to Using Radio Spots in National Control of Diarrhoeal Disease Programmes

C. Wolfheim

Geneva: World Health Organization (WHO) (1994), 138 pp.

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Communication for Health and Behaviour Change: A Developing Country Perspective

Judith A. Graeff, John P. Elder, Elizabeth Mills Booth

San Francisco: Jossey-Bass (1993), xxvi, 204 pp.

Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl ... more

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Communication for Child Survival

Mark R. Rasmuson, Renata E. Seidel, William A. Smith, Elizabeth Mills Booth

Washington, DC: USAID; Academy for Educational Development (AED); University of Pennsylvania Annenberg School for Communication (1988), viii, 144 pp.

Designing and Implementing an Effective Tobacco Counter-Marketing Campaign Key Guidance

Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
Key Guidance