mediadev library

Die neuen Verbraucher: Wie digitale Informationsangebote für Geflüchtete das Ankommen erleichtern können. Praxisleitfaden

Berlin: iRights (2018), 84 pp.

"Digitaler Verbraucherschutz hilft, Menschen zu erreichen, die sich nicht professionell mit dem Thema beschäftigen und niedrigschwellige, gut verständliche Verbraucherinformationen benötigen. Hier können fremdsprachige Angebote, aber auch Angebote in einfachem Deutsch einen Zugang ermöglichen. ... more

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Erfolgreiche Websites: SEO, SEM, Online-Marketing, Usability

Esther Keßler, Stefan Rabsch, Mirko Mandic

Bonn: Rheinwerk, 3., aktualisierte und erw. Aufl. (2015), 991 pp.

"Haben Sie sich auch schon einmal gefragt, weshalb manche Websites erfolgreich sind und andere nicht? Entscheidend sind hier sehr viele unterschiedliche Faktoren. Mit diesem Buch erfahren Sie alles, was Sie für Ihren erfolgreichen Webauftritt benötigen, und es beantwortet Ihre Fragen: Wie nutze ic ... more

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Evaluating the Impact of Your Website: A Guide for CGIAR Centers to Evaluate the Usage, Usability and Usefulness of Their Websites

Tim Haight, Massimo Buonaiuto, Joanna Kane-Potaka, Sven Ruppert

Consultative Group on International Agricultural Research (CGIAR) (2007), 83 pp.

"Knowing how many people visit your site, who they are and what they do while they are there (usage) will help you tailor your site to deliver, share or pull in the information or messages your audiences most need, in the way audiences want to receive and contribute to it. Knowing how easily visitor ... more

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Evaluation of the Development Gateway: Final Report

Aditya Jha, Vicky Seymour, Sean Sims

London: School of Economics Development Studies Institute (2004), 46 pp.

"The Development Gateway is an Internet portal that seeks to promote sustainable development and poverty reduction through knowledge and resource sharing. Initially conceived and designed by the World Bank, it commenced operations as an independent not-for-profit organisation in July 2001. However, ... its launch and operations have been dogged by controversy as civil society organisations have objected to the Gateway’s links with the World Bank and its potential for disseminating the World Bank’s vision of development at the expense of more diverse and pluralistic views. In particular, criticism has centred on the Topics and Country Gateway sections of the web site, as being ill-conceived and biased, leading to the further marginalisation of southern knowledge, and the crowding out of other knowledge aggregators. This study evaluates the Topics and Country Gateway sections of the Development Gateway in light of the stated objectives, the initial criticisms and generally recognised principles for knowledge sharing. It combines an extensive review of documents and detailed analyses of the website to evaluate the governance of the Development Gateway, and the relevance and quality of the Topic and Country Gateway content. The key findings of the study corroborate the civil society criticisms in finding that the Development Gateway remains closely linked to the World Bank at both operational and strategic levels, that the information is predominantly from northern sources, that its operations are not transparent or accountable to civil society, and that it does not have any criteria or systems for measuring the impact of its services. More surprisingly, given the stature of the World Bank and the level of investment, there is no clear identification of who the beneficiaries are and how they may be benefiting. The content is not comprehensive and it has a strong bias towards technological topics at the expense of social and political topics. Also, it is poorly organised and is not cost-effective in comparison with other existing Internet portals. In fact the other development portals, rather than being crowded out, are thriving precisely because the performance of the Gateway is so poor. As an example, the global civil society portal OneWorld has substantially more content, twice as much usage, and eight times as many partnerships as the Development Gateway, all achieved for about a quarter of the spending. The Gateway has consumed more than $30 million of funding since its inception and is seeking another $40 million of public funding. This without having achieved many of the goals it set itself and with major question marks over its ability to deliver, as acknowledged, despite their limited scope, by the two evaluations of the Development Gateway undertaken or commissioned by the World Bank’s Operations Evaluation Department." (Executive summary, page 3) more