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Top Insights
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Topics
Edutainment Campaigns: Effects & Effectiveness
4
Edutainment Radio Programmes
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Edutainment Television Programmes
3
HIV / AIDS Communication
3
Soul City (NGO, South Africa)
2
Edutainment Health Programmes
2
Health Campaigns: Experiences
2
Sexual Health Communication, Reproductive Health Education, Family Planning
2
Merchandising & Social Merchandising
1
Celebrity Humanitarianism
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Gender Advocacy & Empowerment, Gender Mainstreaming
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Media Use: Youth
1
Campaigning
1
Campaigning: Evaluation, Monitoring, Impact Assessment
1
Campaigning: Experiences
1
Campaigning: Planning & Implementation
1
Educational Comics & Comics for Development
1
Participatory Communication
1
Conflict-Sensitive Radio Journalism, Radio in Conflict Prevention & Transformation
1
Media Assistance: Conflict Prevention, Mediation & Reconciliation
1
Theatre for Development
1
Development Communication Projects: Case Studies
1
Behaviour Change Communication
1
Behaviour Change Communication: Effects & Effectiveness
1
Entertainment Education, Edutainment
1
Edutainment Campaigns: Concepts & Strategies
1
Edutainment: Youth
1
Facebook
1
Educational Radio Programmes
1
Meta Evaluations, Cluster Evaluations
1
Gender-Based Harassment, Intimidation & Violence
1
Gender Norms & Roles
1
Health Campaigns: Message Design
1
Radio Dramas, Radio Soap Operas, Radio Fiction
1
Persuasive Communication
1
Attitudes, Attitude Formation & Change
1
Youth, Adolescents
1
Youth Cultures, Youth Milieus, Youth Identities
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Using Social Media to Change Gender Norms: An Experiment Within Facebook Messenger in India
Washington, DC: World Bank (2022), 53 pp.
"This paper experimentally tests the effectiveness of two short edutainment campaigns (under 25 minutes) delivered through Facebook Messenger at reshaping gender norms and reducing social acceptability of violence against women in India. Participants were randomly assigned to watch video clips with
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Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement
JMIR Formative Research, volume 5, issue 10: e30449 (2021), 12 pp.
"In April 2020, as cases of the novel COVID-19 spread across the globe, MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely and accurate information to incr
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Accounting for Youth Audiences’ Resistances to HIV and AIDS Messages in the Television Drama Tsha Tsha in South Africa
SAHARA-J: Journal of Social Aspects of HIV/AIDS, volume 15, issue 1 (2018), pp. 20-30
"Using cultural studies as its conceptual framework and reception analysis as its methodology, this study investigated and accounted for the oppositional readings that subaltern black South African youths negotiate from Tsha Tsha, an E-E television drama on HIV and AIDS in South Africa. Results from
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Public Communication Campaigns
Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
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Deference, Dissent, and Dispute Resolution: An Experimental Intervention Using Mass Media to Change Norms and Behavior in Rwanda
American Political Science Review, volume 103, issue 4 (2009), pp. 622-644
"Deference and dissent strike a delicate balance in any polity. Insufficient deference to authority may incapacitate government, whereas too much may allow leaders to orchestrate mass violence. Although cross-national and cross-temporal variation in deference to authority and willingness to express
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Soul Buddyz Tomorrow is Ours: Evaluation Report 2008
Dunkeld West: Soul City Institute (2008), 24 pp.
"Soul Buddyz, an initiative of the Soul City Institute for Health and Development Communication (IHDC), in partnership with the South African Broadcasting Corporation (SABC), is a multi-media intervention targeting children aged 8 to 14 in South Africa. The intervention is focused on the promotion o
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Entertainment-Education and Social Change: History, Research and Practice
Top Insights
Mahwah, NJ: Lawrence Erlbaum Associates (2004), xxii, 458 pp.
Institutional Review of Educational Radio Dramas
Top Insights
Atlanta: Centers for Disease Control and Prevention (CDC) (2002), 134 pp.
"Taking 14 radio serial dramas from around the world shows that many aspects of the way they are organised are not replicable: what works in one context would just not work in another. This is because of the very nature of pro-social media projects: they depend so much on the personal contacts of th
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Entertainment-Education and Participation: Assessing the Communication Strategy of Soul City
[author] (2001), 30 pp.
"The aim of this article is to introduce and analyze the case of the South Africa media NGO ‘Soul City – Institute of Health and Development Communication’ in order to discuss how an entertainment-education based communication strategy can contribute to a participatory development process. Fir
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