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Know Your Audience: A Practical Guide to Media Research

Dennis List

Upper Sturt: [author], 3d ed. (2007), 384 pp.

"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa ... more

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Medieninhalte: Eine Einführung

Markus Maurer, Carsten Reinemann

Wiesbaden: VS Verlag für Sozialwissenschaften (2006), 279 pp.

"Der Band ist eine systematische und grundlegende Einführung in die Medieninhaltsforschung in Deutschland. Der erste Teil beschäftigt sich mit der quantitativen Inhaltsanalyse als Methode und gibt dem Leser Kriterien an die Hand, die ihm die Beurteilung der Qualität und die Interpretation von inh ... more

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Érase una vez ... análisis crítico de la telenovela

Betty Martínez Ojeda, Clarena Muñoz Dagua, María Cristina Asqueta Corbellini

Bogotá: Corporación Universitaria Minuto de Dios (Uniminuto) (2006), 200 pp.

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Media Discourses: Analysing Media Texts

Donald Matheson

Maidenhead: Open University Press (2005), x, 206 pp.

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Media Monitoring Manual
Key Guidance

Snjezana Milivojevic

London: Media Diversity Institute (2003), 108 pp.

"The manual is organised to follow the major phases of the monitoring process chronologically. Its first aim is to present and discuss a possible way of developing a research instrument appropriate for the content analysis of the newspaper press. References throughout the text relate the monitoring ... more

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Storytelling in Film and Television

Kristin Thompson

Cambridge, Mass.: Harvard University Press (2003), xiii, 172 pp.

"Popular films and television series tell stories in an entertaining, easily comprehensible fashion. They seem simple, yet often the audience must keep track of several characters, multiple plot lines, motifs, and thematic meanings. Television viewers often face the additional challenge of frequent ... interruptions—for commercials, for week-long gaps between episodes, and even for stretches of time between seasons. Yet they manage, remarkably, to keep track of not only a single long-running narrative, but often several simultaneously. How do film and television writers juggle the need for graspable, enjoyable stories with the many restrictions imposed by their respective commercial formats? How do those two art forms differ in the ways they tell stories? [...] Because television programs typically face far greater restrictions of time and format than films, the storytelling tactics of television often appear extremely simple, especially in situation comedies and dramas with only one or two plotlines. Since the 1980s, dramas with multiple storylines have been praised as introducing complexity into narrative television. I shall argue, however, that good situation comedies and “simple” dramas often in fact also have an underlying complexity. Indeed, many of the interesting aspects of storytelling are hidden in television in a way that they are not in most other arts. We watch television via single episodes, and those episodes may be unremarkable. Yet television is structured in ways that become apparent only if we take the long view. Multiple-episode programs structure narratives within episodes, across seasons, and across a potentially lengthy succession of seasons. To some extent, both classical films and television programs hide their own cleverness in a show of simplicity. In television particularly, the complexity fades into the tenuous connections across a series. Similarly, the virtues of the individual episode— compact exposition, swift progression from cause to effect, establishment of material for future entries in the series—make little impression unless one pays keen attention or undertakes actual analysis, either of the episode or across the season. My first chapter tackles the issue of how one might do that sort of close narrative analysis within episodes ..." (Preface, page ix-x) more

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Medienpädagogik: Eine Einführung in Theorie und Praxis

Bernward Hoffmann

Paderborn: Schöningh (2003), 473 pp.

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Grundkurs Filmanalyse

Werner Faulstich

München: Fink (2002), 222 pp.

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Medieninhaltsforschung: Grundlagen, Methoden, Anwendungen

Heinz Bonfadelli

Konstanz: UVK (2002), 212 pp.

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Dictionnaire d'analyse du discours

Patrick Charaudeau, Dominique Maingueneau (dir.)

Paris: Seuil (2002), 661 pp.

"L'Analyse du discours est une nouvelle discipline apparue dans les années soixante, et qui se trouve aujourd'hui au cœur de l'ensemble des sciences humaines et sociales. Son objet, le «discours», n'est rien d'autre que le langage lui-même, considéré comme activité en contexte, construisant ... more

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Manual de género en el periodismo

Katrin Gothmann

Quito: Friedrich-Ebert-Stiftung (FES) (2001), 63 pp.

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Media Research Methods: Measuring Audiences, Reactions and Impact

Barrie Gunter

London: Sage (2000), 314 pp.

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Qualitative Forschung: Ein Handbuch

Uwe Flick, Ernst von Kardoff, Ines Steinke (ed.)

Reinbek: Rowohlt Taschenbuch Verlag (2000), 768 pp.

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Introduction à l'analyse de la télévision

François Jost

Paris: Ellipses (1999), 176 pp.

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Media Research Techniques

Arthur Asa Berger

Thousand Oakes et al.: Sage, 2nd ed. (1998), viii, 175 pp.

"The book is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in so doing they learn various ways of conducting communication research both in theory and practice. The author has added new chapters on experimentation, historica ... more

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Whose Perspective? A Guide to Gender-Sensitive Analysis of the Media

Hilary Nicholson, Melody Walker, Judith Wedderburn (eds.)

Jamaica: Women's Media Watch Jamaica (1998), viii, 81 pp.

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Film- und Fernsehanalyse

Knut Hickethier

Stuttgart: Metzler, 2nd ed. (1996), vii, 228 pp.

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Violence and the Mass Media: A Summary of Theories and Research

Michael Kunczik

Bonn: Friedrich-Ebert-Stiftung (FES) (1994), 232 pp.

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Investigación, mensajes y audiencias: Primer encuentro de investigadores de la comunicación

Gloria De Vela, Pilar Nuñez et al.

Quito: CIESPAL (1993), 121 pp.

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Lo que dicen las radios: Una propuesta para analizar el discurso radiofónico

María Cristina Mata, Silvia Scarafía

Quito: Asociación Latinoamericana de Educación Radiofónica (ALER) (1993), 215 pp.

"Analizar el discurso radiofónico es preguntarse de qué maneras los emisores construyen con palabras y sonidos una realidad que ofrecen a sus receptores hecha información, música, entretenimiento, opinión, propaganda [...] Abordamos las tres dimensiones centrales del discurso radiofónico que d ... more

Media Monitoring Manual Key Guidance

Media Monitoring Manual
Key Guidance