Filter
20
Featured
Free Access
3
Key Guidance
2
Top Insights
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Topics
Religion and Communication
5
Pentecostal Churches & Communication
4
Christian Communication
3
Evangelical Churches
3
Target Groups
2
Catholic Church and Communication
2
Igreja Universal do Reino de Deus (IURD)
2
Christian Social Media Presence & Online Communities
2
Christian Television
2
Televangelism
2
Market Research
2
Market Segmentation
2
Religion: Media Representation
2
Buddhism and Communication
2
Islam and Communication
2
Direct Mailing
1
Audience Segmentation, User Typologies, Personas
1
Christian Book Publishing
1
Catholic Church: Media Representation & Reporting
1
Catholic Marketing
1
Catholic Digital Media Presence & Online Communities
1
Lutheran Churches
1
Protestantism (Mainline)
1
Christian Media
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Christian Films & Videos
1
Christian Press
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Christian Radios: Evangelical / Protestant & Others
1
Christian Music
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Church Public Relations
1
Communication Pastoral, Media Pastoral
1
Missionary Communication, Media & Evangelisation
1
Theologies of Communication
1
Film and Religion, Religion in Motion Pictures
1
Freedom of Expression
1
Nonprofit Public Relations & Marketing
1
Islamic State (Political-Religious Extremist Organization)
1
Discourse & Discourse Analysis
1
Theatre
1
Digital Media, Internet & Religion
1
Religion in Social Media
1
Disinformation, Misinformation, Fake News
1
Competition, Competition Analysis
1
Workshops & Seminars: Methods, Tools, Planning, Experiences
1
Religious Communication Ethics, Religious Media Ethics
1
Gender & Religious Communication
1
Strategy Development & Strategic Planning
1
History of Communication: Religion
1
Religious Journalism, Religion News
1
Rhetorics, Public Speaking, Speeches
1
Fundraising
1
Product Development
1
Propaganda
1
Project Planning Methods
1
African Religions
1
Hinduism and Communication
1
Judaism and Communication
1
Religious Television Programmes
1
Symbols: Religious
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Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
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Output Type
The Handbook on Religion and Communication
Top Insights
Newark: Wiley Blackwell (2023), 571 pp.
"Divided into five parts, the Handbook opens with a state-of-the-art overview of the subject’s intellectual landscape, introducing the historical background, theoretical foundations, and major academic approaches to communication, media, and religion. Subsequent sections focus on institutional and
...
Craftbook: Markenkommunikation und Produktentwicklung für kirchliche Pionier*innen
Key Guidance
Freiburg: Herder (2022), 216 pp.
"Das Craftbook ist ein Werkzeugkasten, der innovative Projekte in kirchlichen Organisationen beschleunigt. Als zusammenhängendes Framework lassen sich die Tools und Methoden sowohl zur langfristigen Prozessplanung, zur Stärkung des Markenprofils als auch zur Gestaltung von einzelnen Arbeitsphasen
...
Communicating the Sacred: Varieties of Religious Marketing
New York et al.: Peter Lang (2022), xi, 286 pp.
"This book explores marketing as a genuine component of religious traditions. It investigates the theme across a large historical and geographical area, and in a variety of expressions, ranging from 3rd BCE Maya stucco friezes, early Christian writings, and 9th CE Cambodian inscriptions, right down
...
Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media
Journal of Advertising, volume 50, issue 4 (2021), pp. 408-422
"Megachurches have a reputation for savvy use of digital media; however, little is known about their advertising strategy or which strategies elicit engagement. By assessing megachurches’ promotional content on social media, this study draws on the devotional campaign framework to examine audience
...
Fundamentos de marketing religioso: 11 lecciones para evangelizar mejor sin perder la esperanza ni la misión
Key Guidance
Reinspira Ediciones (2021), 538 pp.
"Carlos Luna plantea abordar el reto de la evangelización desde una nueva disciplina a la que él llama marketing religioso. Propone sumar nuevas dimensiones más allá de la comunicación que permiten entrar en relación con los alejados a la fe. Un manual innovador de mercadotecnia religiosa que
...
Catholic Church and the Public Sphere: Dialogue, Respect and Freedom of Expression
Roma: Edizioni Santa Croce (2019), 156 pp.
"This volume brings together the lectures and presentations of the main speakers at the eleventh edition of the Professional Seminar for Church Communications Offices: Dialogue, Respect and Freedom of Expression in the Public Sphere, organized by the School of Church Communications of the Pontifical
...
Social Media for Missions: An Introductory Guide
Mobile Ministry Forum (2018), 114 pp.
La nueva evangelización en la era digital: Redes sociales y misión desde una perspectiva basada en marketing
Misiones Extranjeras: Revista de Misionologia, issue 283 (2018), pp. 206-220
"Evangelización efectiva en el nuevo panorama religioso, por lotanto, requiere una reorientación de los programas de Iglesia y mensajes con el status quo de la gente para obtener respuesta positiva. Ello precisa un sistemático estudio de las necesidades, deseos, percepciones, preferencias asi cor
...
The Connected Church: A Social Media Communication Strategy Guide for Churches, Nonprofits and Individuals in Ministry
theconnectedchurch.org (2017), 220 pp.
Church, Market, and Media: A Discursive Approach to Institutional Religious Change
London et al.: Bloomsbury Academic (2017), viii, 202 pp.
"In focusing on the twin processes of marketization and mediatization, the intention is by no means to argue that markets and media constitute the only factors shaping religion today. Nor is the intention to argue that a focus on marketization and mediatization would provide the “best” way to st
...
Suggested Practices and Guidelines for Use of Social Networking and Other Forms of Digital Communication
Episcopal Diocese of California (2013), 9 pp.
Understanding Evangelical Media: The Changing Face of Christian Communication
Downers Grove, Illin.: IVP Academic (2008), 347 pp.
Marketing Your Church to the Community
Nashville: Abingdon Press (2007), 63 pp.
Mídia e religião na sociedade do espectáculo
São Bernardo do Campo: Universidade Metodista de São Paulo (2007), 302 pp.
Concise Encyclopedia of Church and Religious Organization Marketing
New York: Haworth (2006), 176 pp.
Religião e mercado: A mídia empresarial-religiosa
Rever: Revista de Estudos da Religião, issue 1 (2005), pp. 54-67
"Em geral os estudos sobre a relação evangélicos e mídia se notabilizam pela apreciação geral que fazem do assunto. Considerando a situação de pluralismo religioso e a sociedade contemporânea como mercadológica e a necessidade de se estudar as rádios evangélicas do Rio de Janeiro, mostra
...
Ministry Marketing Made Easy: A Practical Guide to Marketing Your Church Message
Nashville: Abingdon Press (2004), 176 pp.
Teatro, templo y mercado: Comunicación y marketing de los nuevos pentecostales en América Latina
Quito: Abya-Yala (2000), 427 pp.
Marketing Your Church: Concepts and Strategies
Kansas City: Sheed & Ward (1995), 129 pp.
Marketing for Congregations: Choosing to Serve People More Effectively
Nashville: Abingdon Press (1992), 424 pp.
