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Marketing editorial: La guía
Key Guidance
Mexico, DF: Fondo de Cultura Económica (FCE) (2003), 219 pp.
"Esta obra es una guía práctica para que quienes conciben, contratan y producen libros se comuniquen mejor con los compradores; es también una descripción del complejo pero apasionante escenario en que se mueven los editores para lograr que sus obras circulen por los muchos vasos comunicantes qu
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Book Marketing, Sales and Distribution
Harare: African Publishing Institute (API) (2003), 44 pp.
"One in a series of training manuals developed by the African Publishing Institute (API) of the African Publishers’ Network to facilitate intra-African training among its members, which can be used for both formal training or individual study. Arranged under four modules: (1) Book Marketing, (2) B
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Editar para ganar: Estrategias de administración editorial
México, DF: Fondo de Cultura Económica (FCE); CONACULTA-FONCA (2003), xxvi, 356 pp.
Indaba 2000: Millennium Marketplace
Harare: Zimbabwe International Book Fair Trust (2001), 272 pp.
"The Zimbabwe International Book Fair annual ‘Indaba’ in 2000 focused on a major weakness in the African book scene, that of marketing. Forty-three papers reflect the wide mixture of professionals involved from all parts of the book chain and the diverse nature of the theme. Papers from plenary
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Book Marketing and Promotion: A Handbook of Good Practice
Key Guidance
Oxford: International Network for the Availability of Scientific Publications (INASP) (2001), xv, 366 pp.
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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The African Books Collective
Stockholm: Swedish International Development Cooperation Agency (Sida) (2000), 73 pp.
Marketing and Promoting Agricultural and Rural Development Publications: A Practical Guide
Key Guidance
Oxford; Wageningen: International Network for the Availability of Scientific Publications (INASP); Technical Centre for Agricultural and Rural Cooperation (CTA) (2000), x, 70 pp.
"Produced in landscape format and attractively designed, this is a valuable practical marketing manual that aims to assist small publishers to make sense of the publishing world, particularly NGOs with publishing activities, but where publishing is not the core function. The manual will guide them t
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Strengthening Publishing in Africa: An Evaluation of APNET
Stockholm: Swedish International Development Cooperation Agency (Sida) (1999), xv, 64 pp. + 5 annexes
"APNET - the African Publishers Network - was formed in 1992 to promote indigenous publishing in Africa. From a modest beginning, APNET has grown to become a well-established network with members in 27 countries in all parts of the continent. With a secretariat in Harare and the active participation
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Studie zur Förderung der Verbreitung religiöser Bücher
München: Medien-Dienstleistung GmbH (MDG) (1997), 169 pp.
Publishing in Africa: One Man's Perspective
Nairobi: East African Educational Publishers; Bellagio Publishing Network (1996), 182 pp.
"A collection of articles by one of Africa's most prolific commentators on the African publishing scene, bringing together his writings on diverse topics, such as autonomous publishing, book marketing and distribution, author-publisher relations, regional cooperation, the World Bank and African publ
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Publishing and Book Development in Sub-Saharan Africa: An Annotated Bibliography
London: Hans Zell Publishers (1996), x, 409 pp.
"Contains over 2,200 entries covering books, serials, reference sources, reports, papers in edited collections, book-sector studies and similar documents, and periodical articles drawn from literature published in over 360 journals and magazines. Most entries have a short annotation. Supplementary v
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Afrique, quel marché de la culture? La production et la diffusion des biens culturels et médiatiques de l'Afrique francophone subsaharienne
Paris: Haut Conseil de la Francophonie (1996), 182 pp.
"Examine la production et la distribution de matériel culturel et multimédia en Afrique francophone subsaharienne et l'impact des nouvelles technologies sur les réseaux de communication." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 378)
A Study of Book Marketing in Publishing Houses in Peninsular Malaysia: Contexts, Practices, Problems
Stirling: Doctoral Thesis Center for Publishing Studies University of Stirling (1996), xiii, 369 pp.
"The findings indicate that production of educational books is the mainstay of Malaysian book publishing and these books are the main source of income for most houses. Government policies especially in the educational system have become the major instrument in encouraging the growth of indigenous bo
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International Book Publishing: An Encyclopedia
Top Insights
London; Chicago: Fritzroy Dearborn Publishers (1995), xxvi, 736 pp.
"The first part [...] deals with [...] topics as copyright protection, desktop advances, the role of the editor, multinational publishers, scholarly publishing, best-sellers, and more. Major essays explore the nature and impact of the new technologies, changing patterns of readership, scientific pub
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Imprint: Bookselling
Elgin, Illin.: David C. Cook Foundation (1995), 39 pp.
Promoting Technical Publishing in Africa
Wageningen: Technical Centre for Agricultural and Rural Cooperation (CTA) (1994), 129 pp.
"The proceedings of an important seminar sponsored by the Technical Centre for Agricultural and Rural Cooperation of ACP-EU/CTA held in the Netherlands in November 1992 that brought together some 60 professionals from the book industries in 22 countries. The seminar examined the obstacles facing the
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How to Establish Effective Book Marketing and Distribution Systems in Asia/Pacific: Report of the Regional Training Course on Book Production in Asia/Pacific (Tokyo, Japan, September 21-October 9, 1994)
Tokyo: AsiaPacific Cultural Centre for UNESCO (ACCU) (1994), 108 pp.
"The participants in this 1994 regional training course examined the issue of book distribution and marketing. They focused on book marketing together with the development of distribution in order to prepare practical action plans for improvement. Twenty-three experts from 20 countries in Asia/Pacif
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A Study on Textbook Provision in Zimbabwe and the Feasibility of Cooperation Among SADCC Countries
Paris: UNESCO (1993), ?? pp.
"Provides the background and details on curriculum and textbook development, publishing and textbook production, marketing, sales and distribution, and the financing of textbook production." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1221)
Publishing and Development in the Third World
Top Insights
London et al.: Hans Zell Publishers (1992), x, 441 pp.
"This benchmark volume stems from the papers commissioned for a major international seminar on Publishing in the Third World, held at Bellagio, Italy, in February 1991. It presents the first full scale discussion of publishing in Asia and Africa, and features perspectives from 25 prominent publisher
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