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Propaganda
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Information Warfare, Psychological Warfare
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Edutainment Television Programmes
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Media Effects
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Entertainment Education, Edutainment
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Campaigning: Experiences
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Media Reception & Effects: Children
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Christian Television Programmes
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Pentecostal Churches & Communication
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Facial Recognition, Biometric Surveillance
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Military: Communication Strategies & Practices
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Ethics in Public Relations
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Messages, Message Design, Message Analysis
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Rumours & Rumour Management
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Theatre for Development
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Narratives, Narrative Structures
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Communicating Development Projects, Media in Development Programmes
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Edutainment Campaigns: Effects & Effectiveness
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Edutainment Campaigns: Experiences
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Governance Support Communication
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Algorithms & Big Data
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Internet Effects
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Social Media
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Disaster & Humanitarian Crisis Reporting
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Disinformation, Misinformation, Fake News
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Health Disinformation & Misinformation
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Economics of Media
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Educational Games, Serious Games
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Entertainment and Media / Communication
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Ethics in Entertainment
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Gaming, Video Games
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Humour, Parody, Satire
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Television Entertainment, Television Entertainment Programmes
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Ethics in Media & Communication
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Journalism Ethics
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Meta Evaluations, Cluster Evaluations
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Health Campaigns: Experiences
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Health Campaigns: Message Design
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Therapeutical Use of Communication & Media
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Transnational Broadcasting, International Broadcasting
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Risk Communication
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Communication & Conversation Skills
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Media, Mass Media
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Organizational Communication, Institutional Communication
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Presentation Skills & Techniques
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Change & Process Management
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Agenda Setting
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Election Campaigns: Social Media
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Governance & Accountability: Role of Media / Communication
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Political Parties: Communication Strategies
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Radicalisation: Influence of Media
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Stakeholders, Stakeholder Analysis, Stakeholder Participation
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Media Effects Research
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Media Psychology, Communication Psychology
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Parasocial Interaction
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Attention
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Fear, Anxiety
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Uses-And-Gratifications Approach
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Research in Media & Communication
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Interviewing (Qualitative Research Method)
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Coalition Building
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RT (Russian International Broadcaster, formerly Russia Today)
1
Television Programmes & Genres
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Theories of Communication & Media
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Visualization
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Language
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"Entertainment-education interventions frequently include an explicit persuasive appeal, such as an epilogue, at their conclusion. This may help to overcome potential limitations of narrative persuasion by highlighting and clarifying the underlying message. Despite this potential, an explicit persua ... more
"Charismatic-Pentecostal 'media ministries' have become very successful in Africa's new media fields. They shape new forms of public religiosity that spill over into various forms of popular culture and resonate with broad audiences. This article explores the emergence of new Pentecostal publics at ... more
"Mediated public diplomacy plays an important role in achieving foreign policy objectives by trying to influence public opinion in other countries. The Russia-based global TV channel RT serves as a central tool of Russian mediated public diplomacy. Its objective is not only to present the Russian pe ... more
"This is an applied facilitator’s guide for reform managers, change agents, development practitioners, and training professionals who need to use smart communication techniques—the relevant concepts, frameworks and applications—to promote change through governance reform. It is grounded on the ... more
"The impact of mass media on individuals and society is to a great extent based on human emotions. Emotions, in turn, are essential in understanding how media messages are processed as well as media's impact on individual and social behavior and public social life. Adopting an interdisciplinary appr ... more
"Das Buch befasst sich mit den Vorraussetzungen der Wirksamkeit von Kommunikation, die auf Einstellungs- und Verhaltensänderung ausgerichtet ist. Im Mittelpunkt stehen Überzeugungsstrategien, die bedeutsam für die Vermittlung von Kommunikationsinhalten über Massenmedien sind, insbesondere im Rah ... more

Propaganda and Persuasion

Newbury Park, Calif.: Sage, 2nd ed. (1992), xv, 294 pp.

A linguagem autoritária: Televisão e persuasão

São Paulo: Editora Brasiliense (1988), 200 pp.
"Transcrição de sete comerciais e seis programas por Silvio Santos. A partir disto, o autor conclui que o uso autoritário da linguagem que se torna aparente não é espontâneo, mas deliberadamente persuasivo. Coloca as observações no contexto de extensas considerações teóricas." (commbox)

Efectos de las comunicaciones de masas

New York: Free Press (1974), 266 pp.

Mass Persuasion in Communist China

New York: Praeger (1964), 186 pp.
"The author speaks of policy and theory, the organizational and operational pattern, and then he devotes a chapter to each of the major media — He puts particular emphasis upon the Chinese variations and departure and devotes a long chapter to "tatzepao", handmade posters manufactured in fantastic ... more
"After considering in an introductory chapter the nature of changes in opinion and the communication of persuasion, as well as the general methods of communication, the authors examine the results of the many researches carried out into changes of attitude and opinion due to communication — They s ... more
"Lessons learned from political propaganda during the last world war — Conditions for effective application of propaganda to the masses — Determining factors in obtaining the support of the masses — Results which may be expected from a campaign of persuasion making correct use of the modern co ... more