Filter
8
Featured
Free Access
3
Key Guidance
2
Topics
Campaigning: Evaluation, Monitoring, Impact Assessment
2
Public Relations: Planning & Implementation
2
Access to Public Information, Freedom of Information, Right to Information
1
Government Advertising, State Advertising
1
Campaigning: Planning & Implementation
1
Crisis Communication
1
Government Communication Strategies
1
Public Relations
1
Nonprofit Public Relations: Design & Implementation
1
Storytelling
1
Evaluation Methods, Evaluation Tools
1
Evaluation Reporting & Communicating Results
1
Language
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Authors & Publishers
Media focus
Publication Years
Output Type
The Communicator's Guide to Research, Analysis, and Evaluation
Key Guidance
Institute for Public Relations (2021), 36 pp.
"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
Planning and Managing Public Relations Campaigns: A Strategic Approach
London; New York: Kogan Page, 5th ed. (2021), ix, 334 pp.
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,
...
Evaluating Public Communication: Exploring New Models, Standards, and Best Practice
London; New York: Routledge (2018), xix, 392 pp.
"Chapters feature: A review of 30 frameworks and models that inform processes for evaluation in advertising, public relations, health communication and promotion, government communication and other specialist fields including the latest recommendations of industry bodies, evaluation councils, and re
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La communication des organisations publiques
Bruxelles: De Boeck, 2nd ed. (2017), 304 pp.
Evaluating Public Relations: A Guide to Planning, Research and Measurement
London et al.: Kogan Page, 3rd ed. (2014), viii, 199 pp.
Digital Storytelling for Social Impact
Key Guidance
Rockefeller Foundation (2014), 24 pp.
"This study explores answers to critical questions in five key areas, and suggests tools and resources needed to help organizations elevate the practice and impact of digital storytelling. Strategy: How can digital storytelling help social impact organizations advance their missions? Capacity: What
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Evaluating Your Communication Tools: What Works, What Doesn’t? The Westminster Model
London: Westminster City Council (2011), 46 pp.
"Evaluation should be seen as a key part of the communications process, and not a bolt-on at the end, and thought needs to be put into understanding exactly what outcomes can and should be measured. At a bare minimum, organisations should ensure they have ways for measuring how they perform in the m
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Strategische PR-Evaluation: Erfassung, Bewertung und Kontrolle von Öffentlichkeitsarbeit
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., durchges. Aufl. (2004), 323 pp.
