Filter
18
Featured
Free Access
6
Key Guidance
3
Topics
Radio Consumption, Radio Use, Radio Audiences
5
Audiences & Users
3
Audience Segmentation, User Typologies, Personas
3
Print Media Use, Press Readers
2
Television Consumption, Televison Use, Television Audiences
2
Behaviour Change Campaigns
2
Campaigning: Evaluation, Monitoring, Impact Assessment
2
Church Marketing
2
Theatre for Development
2
Development Communication, Communication for Development (C4D)
2
Food / Nutrition Communication & Media Representation
2
Marketing & Branding
2
Advertising
1
Advertising Effects & Impact
1
Advertising Markets & Industries
1
Radio Advertising
1
Radio Spots
1
Lobbying
1
Audience Composition
1
Audience Research
1
Audience Research Methods
1
Audience Research: Planning & Implementing Surveys
1
Community Radio Audiences & Use
1
Digital & Social Media Use, Internet Use
1
Media Use: Youth
1
Milieus, Lifestyles
1
Campaigning
1
Campaign Strategies
1
Campaigning: Planning & Implementation
1
Catholic Press
1
Puppetry
1
Church Public Relations
1
Videos
1
Crisis Communication
1
NGOs & Civil Society Organizations: Communication Strategies & Practices
1
Public Relations
1
Nonprofit Public Relations: Design & Implementation
1
Social Marketing
1
Community Development
1
Conflicts and Media
1
Conflict-Sensitive & Peace Journalism
1
Conflict-Sensitive Radio Journalism, Radio in Conflict Prevention & Transformation
1
Media Assistance in Conflict Regions & Fragile Countries
1
Messages, Message Design, Message Analysis
1
Nonprofit Organizations, NGOs
1
Development Projects: Planning & Implementation
1
Behaviour Change
1
Online Communication
1
Competition, Competition Analysis
1
Market Research
1
Market Segmentation
1
Education and Communication / Media
1
Adult Education
1
Educación Popular
1
Educational Media: Evaluation, Monitoring, Impact Assessment
1
Workshops & Seminars: Methods, Tools, Planning, Experiences
1
Sensationalist Journalism, Yellow Press
1
Evaluation: Communication & Media
1
Participatory, Collaborative & Empowerment Evaluation
1
Strategy Development & Strategic Planning
1
Food, Food Security, Nutrition
1
HIV / AIDS Communication
1
History of Media & Communication
1
Indigenous Communication
1
Election Reporting
1
Media Assistance: Project Planning & Implementation
1
Communication
1
Organizational Communication, Institutional Communication
1
Corporate Identity
1
Fundraising
1
Product Development
1
Pop Music
1
Political Culture
1
Public Opinion
1
Monitoring
1
Project Design, Project Planning
1
Project Planning Methods
1
Radio
1
Radio Programming, Programme Structures & Schedules
1
Radio Reception, Radio Psychology, Radio Effects
1
Media Effects
1
Participatory Observation (Research Method)
1
Participation
1
Social Change
1
Informatics
1
Television
1
Television Programming, Programme Structures & Programme Policies
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Journals
Output Type
Craftbook: Markenkommunikation und Produktentwicklung für kirchliche Pionier*innen
Key Guidance
Freiburg: Herder (2022), 216 pp.
"Das Craftbook ist ein Werkzeugkasten, der innovative Projekte in kirchlichen Organisationen beschleunigt. Als zusammenhängendes Framework lassen sich die Tools und Methoden sowohl zur langfristigen Prozessplanung, zur Stärkung des Markenprofils als auch zur Gestaltung von einzelnen Arbeitsphasen
...
How to perform impact assessments: Key steps for assessing communication interventions [Arabic]
International Centre for Migration Policy Development (ICMPD); EUROMED Migration (2020), 26 pp.
Social and Behaviour Change: Insights and Practice
Bonn, Eschborn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2019), 47 pp.
"Every day we take dozens of decisions that influence the nutrition of our family members, friends, colleagues and our own. These decisions depend on the determinants for good nutrition of the UNICEF Framework and the four dimensions of Food and Nutrition Security: availability, access, use/utilizat
...
A Complete Guide to Target Audience Analysis for Content Marketers
Point Visible (2017), 24 pp.
"The goal of this guide is to provide an easy to follow, in-depth information on everything you need to know to conduct a proper target audience analysis as a content marketer. Some of the most important questions we will try to answer are: What is target audience analysis and why do you need it? Ho
...
Praxiswissen Radio: Wie Radio gemacht wird - und wie Radiowerbung anmacht
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., aktual. und erw. Ausg. (2011), 272 pp.
Target Audiences for Peacebuilding Radio: A Training Guide
Key Guidance
Search for Common Ground; Radio for Peacebuilding Africa (2010), 19 pp.
"This training guide explains what a target audience is, why a target audience should be defined for every radio programme, and how conflict and target audience sensitive journalism can contribute to peace building in conflict and post-conflict regions. It emphasises the need to define a target audi
...
Sexual-Health Communication Across and Within Cultures: The Clown Project, Guatemala
Development in Practice, volume 19, issue 4-5 (2009), pp. 560-572
"The synergies created through the careful application of both organic and symbolic communication demonstrably reach those most vulnerable to the spread and impact of HIV and AIDS. The Clown Project uses labour-intensive face-to-face street theatre and dialogue, participatory workshops, and symbolic
...
Mediaforschung
Konstanz: UVK (2008), 412 pp.
Zielkampagnen für NGO: Strategische Kommunikation und Kampagnenmanagement im Dritten Sektor
Münster: Lit (2006), 301 pp.
Presse und Öffentlichkeitsarbeit: Ein Handbuch
Konstanz: UVK (2005), 730 pp.
Die MedienNutzerTypologie: Ein neuer Ansatz der Publikumsanalyse
Baden-Baden: Nomos (2003), 320 pp.
"Dieser Sammelband umfasst 19 Beiträge zu den Themenkomplexen: Entstehungsgrundlagen und Konstruktionsprinzip der MedienNutzerTypologie; Ergebnisse für Hörfunk, Fernsehen, Online und den Werbemarkt; Medienübergreifende Handlungsmuster im Alltag; Typologische Analyse des Nutzungsverhaltens in aus
...
Lifeline Media: Reaching Populations in Crisis. A Guide to Developing Media Projects in Conflict Situations
Key Guidance
Versoix: Media Action International (2001), 226 pp.
"This guide considers the role of media in conflict and crisis areas, examines media projects established to provide information to affected populations in conflict situations, either during crisis or in the post-conflict period. Its four main sections discuss: Designing programmes for populations i
...
Prensa amarilla y cultura polÃtica en el proceso electoral
Lima: Calandria (2001), 111 pp.
Atelier sur l'etude d'auditoire par le diagnostic participatif
Kaolack (SN): Radiodiffusion Télévision Sénégalaise (RTS); Conseil International des Radios-Télévisions d'Expression Française (CIRTEF); Centre Interafricain d'Etudes en Radio Rurale de Ouagadougou (CIERRO) (1997), 34 pp.
Marketing for Congregations: Choosing to Serve People More Effectively
Nashville: Abingdon Press (1992), 424 pp.
Modules in Public Education and Social Marketing
Singapore: Asian Mass Communication Research and Information Centre (AMIC) (1991), 8 modules
Katholische Presse: Kolloquium der Publizistischen Kommission der Deutschen Bischofskonferenz 10./11. Oktober 1989
Bonn: Sekretariat Deutsche Bischofskonferenz (1989), 81 pp.
