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Health information systems in extreme contexts: Using mobile phones to fight AIDS in Uganda

Livingstone Njuba, Juan Gómez-Morantes, Andrea Herrera, Sonia Camacho

Electronic Journal of Information Systems in Developing Countries (EJISDC), issue e12314 (2024), 16 pp.

"The HIV/AIDS pandemic is a global issue that has unequally affected several countries. Due to the complexity of this condition and the human drama it represents to those most affected by it, several fields have contributed to solving or at least alleviating this situation, and the information syste ... more

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‘It is Guiding Us to Protect Ourselves’: A Qualitative Investigation Into Why Young People Engage with a Mass-Media HIV Education Campaign

Venetia Baker, Sarah Mulwa, Sophie Sarrassat, David Khanyile, Simon Cousens, Cherie Cawood, Isolde Birdthistle

Culture, Health & Sexuality, volume 25, issue 7 (2023), pp. 803-817

"This study explores how and why young people engage with MTV Shuga, a popular mass media campaign in South Africa, to understand what makes effective HIV edutainment. Young MTV Shuga viewers from the Eastern Cape, South Africa and their parents participated in remote individual interviews and focus ... more

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Evaluating Use of Mass-Media Communication Intervention ‘MTV-Shuga’ on Increased Awareness and Demand for HIV and Sexual Health Services by Adolescent Girls and Young Women in South Africa: An Observational Study

Natsayi Chimbindi, Nondumiso Mthiyane, Chidumwa, Thembelihle Zuma, Jaco Dreyer

BMJ Open, volume 13, issue e062804 (2023), 12 pp.

"Objective: To investigate the effect of exposure to 'MTV Shuga:Down South’ (MTVShuga-DS) during the scale-up of combination HIV-prevention interventions on awareness and uptake of sexual reproductive health (SRH) and HIV-prevention services by adolescent girls and young women (AGYW) [...] Conclus ... more

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Evidence and Gap Map Report: Social and Behavior Change Communication (SBCC) Interventions for Strengthening HIV Prevention and Research Among Adolescent Girls and Young Women (AGYW) in Low- and Middle-Income Countries (LMICs)

Devi Leena Bose, Sabina Singh Anhad Hundal, Shweta Singh, Kuhika Seth

Campbell Systematic Reviews, volume 19, issue e1297 (2023), 52 pp.

"Adolescent girls and young women (AGYW), aged 15.24 years, are disproportionately affected by HIV and other sexual and reproductive health (SRH) risks due to varying social, cultural, and economic factors that affect their choices and shape their knowledge, understanding, and practices with regard ... more

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Promoting Conspiracy Theory: From AIDS to COVID-19
Top Insights

Nocili Nattrass

Global Public Health, volume 18, issue 1 (2023), 13 pp.

"Public health advocates in the US and South Africa emphasise that many of the vaccine hesitant are not hardened conspiracy theorists, may have reasonable fears about side-effects and are potentially open to persuasion, especially if their concerns are taken seriously by interlocuters they trust. Bu ... more

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A Qualitative Exploration of the Salience of MTV-Shuga, an Edutainment Programme, and Adolescents’ Engagement with Sexual and Reproductive Health Information in Rural KwaZulu-Natal, South Africa

Nambusi Kyegombe, Thembelihle Zuma, Siphesihle Hlongwane, Mxolisi Nhlenyama, Natsayi Chimbindi et al.

Sexual and Reproductive Health Matters, volume 30, issue 1 (2022), pp. 1-12

"This paper examines the extent to which an edutainment programme, MTV-Shuga, was reported to influence young people’s engagement with sexual and reproductive health (SRH) information in rural KwaZulu-Natal, South Africa. In 2019 we conducted eight community-based screenings of MTV-Shuga episodes ... more

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Health Communication and Disease in Africa: Beliefs, Traditions and Stigma

Bankole Falade, Mercy Murire (eds.)

Singapore: Palgrave Macmillan (2021), xv, 401 pp.

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Applied Theatre and Sexual Health Communication: Apertures of Possibility

Katharine E. Low

London: Palgrave Macmillan (2020), xxv, 323 pp.

"This book analyses the partnership between applied theatre and sexual health communication in a theatre-making project in Nyanga, a township in South Africa. By examining the bridges and schisms between the two fields as they come together in the project, an alternative way of approaching sexual he ... more

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Formative Evaluation of the Sara Radio Programme (SRP) in Iringa DC, Iringa MC, Kilolo DC and Mufindi DC. Final Report

Dar es Salaam: UNICEF Tanzania; CSR Group Africa (2019), xv, 14, 119 pp.

"The SRP was piloted in Tanzania following the model of the Sara Communication Initiative (SCI). The main objective of SRP was to improve skills among school children, especially girls, on negotiation, communication skills and positive social behaviour. Activities to foster and support engagement of ... the key target audiences through Sara Radio Programme (SRP) are being piloted in Iringa DC since 2016, with the aim of identifying elements that can be scaled up nationally. Two radio stations are carrying out the broadcast twice a week during school-term; Tanzania Broadcasting Corporation (TBC), which has national coverage and Ebony FM, with coverage that is limited to Mbeya, Iringa and Njombe regions (MIN). The SRP included developing, pre-recording and broadcasting 100 episodes. The radio drama series featured a young girl, Sara and her friends. The SRP was crafted in a way to be fun as well as engaging pupils - girls and boys, teachers and parents in discussions around key messages. Primary standard four to seven school children (10 - 14-year olds) are the main target audience for the programme. Teachers and parents were key secondary audiences that got information through direct listening and messages from children. The programme addressed social norms to promote school girls’ retention and completion. In addition, the SRP aimed at imparting a change in knowledge and attitudes towards HIV/AIDS, sexual and reproductive health, early marriage, early pregnancy, social inclusion and protection. The long-term objective of the programme is to empower girls to decide and control what happens to them, to be safe, and to pursue what they want in life. [.] Findings on SRP thematic components SRP Information: Almost all the children (93.5%, N=339) interviewed in Iringa DC confirmed that they were aware of the SRP implemented in their schools. The high percentage of awareness of the SRP by the children can be attributed to the frequency of attendance for listening to the episodes. The majority of children mentioned that Sara radio episodes were broadcasted twice a week, on Tuesday and Thursday between 1530hrs to 1600hrs. HIV/AIDS: Children were asked whether they have heard of HIV/AIDS and majority 95.9% had heard of HIV/AIDS while a mere 3.9% had not. Regarding source of information on HIV/AIDS, the majority of children (87.0%) mentioned schools/teachers as their main source, followed by parents/guardians/family (33.0%) while radios contributed 17%. On spreading of HIV virus, the majority of children (87.0%) confirmed that unsafe sex increases chances of acquiring HIV virus, against 10.7% who did not. There was a small percentage difference between boys (88.0%) and girls (85.8%) who confirmed the risks of unsafe sex on acquiring the HIV virus. [.]" (Executive summary, p. viii-ix) more

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The Entertaining Way to Behavioral Change: Fighting HIV with MTV

Abhijit Banerjee, Eliana La Ferrara, Victor Orozco-Olvera

Washington, DC: World Bank Group (2019), 45 pp.

"This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel. Th ... more

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NGOs and Health Reporting in Tanzania

Ammina Kothari

African Journalism Studies, volume 39, issue 2 (2018), pp. 42-60

"This study examines the role of non-governmental organisations (NGOs) in shaping health reporting in Tanzania. Drawing on in-depth interviews with representatives from NGOs cited in HIV/AIDS-related stories published in the Tanzanian newspapers, the Daily News and The Guardian, the analysis focuses ... more

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Bridging Theory and Practice in Entertainment Education: An Assessment of the Conceptualization and Design of Tsha Tsha in South Africa

Blessing Makwambeni, Abiodun Salawu

Sage Open, issue January-March (2018), 12 pp.

"The entertainment–education (E-E) strategy in development communication has been widely described as the panacea to development challenges in Africa. However, despite its growing application on the continent, E-E is still argued to be inhibited from contributing meaningfully toward development ef ... more

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Accounting for Youth Audiences’ Resistances to HIV and AIDS Messages in the Television Drama Tsha Tsha in South Africa

Blessing Makwambeni, Abiodun Salawu

SAHARA-J: Journal of Social Aspects of HIV/AIDS, volume 15, issue 1 (2018), pp. 20-30

"Using cultural studies as its conceptual framework and reception analysis as its methodology, this study investigated and accounted for the oppositional readings that subaltern black South African youths negotiate from Tsha Tsha, an E-E television drama on HIV and AIDS in South Africa. Results from ... more

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Examining diffusion to understand the how of SASA!, a violence against women and HIV prevention intervention in Uganda

Elizabeth Starmann, Lori Heise, Nambusi Kyegombe et al.

BMC Public Health, volume 18, issue 616 (2018), 20 pp.

"This paper is based on a qualitative study of couples living in SASA communities and secondary analysis of endline quantitative data collected as part of a cluster randomised control trial designed to evaluate the impact of the SASA! intervention. The primary trial was conducted in eight communitie ... more

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Engaging youth in community action research: A visual methods approach to HIV and AIDS awareness

Joys Eggins, Evangelia Papoutsaki, Verena Thomas

Whanake: the Pacific Journal of Community Development, volume 4, issue 2 (2018), pp. 48-66

"Young people are among the most affected and vulnerable groups in the HIV epidemic. Targeting young people in prevention strategies requires inclusive and participatory approaches. This paper discusses a film production project that involved youths in a remote rural community in the Highlands of Pa ... more

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Applied Theatre: Performing Health and Wellbeing
Inspiring Practice

Veronica Baxter, Katharine E. Low (eds.)

London et al.: Bloomsbury (2017), xxiii, 315 pp.

"Applied Theatre: Performing Health and Wellbeing is the first volume in the field to address the role that theatre, drama and performance have in relation to promoting, developing and sustaining health and wellbeing in diverse communities. Challenging concepts and understanding of health, wellbeing ... more

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Integrative Framing Analysis: Framing Health Through Words and Visuals

Viorela Dan

London: Routledge (2017), x, 170 pp.

"Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then ... more

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Utilising Social Media to Support HIV/STI Prevention: Evidence to Inform a Handbook for Public Health Programme Managers

Judit Takács et al.

Stockholm: European Centre for Disease Prevention and Control (ECDC) (2017), 21 pp.

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Utilising Social Media for HIV/STI Prevention Programmes Among Young People: A Handbook for Public Health Programme Managers

Stockholm: European Centre for Disease Prevention and Control (ECDC) (2017), 21 pp.

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Health Communication in the Changing Media Landscape: Perspectives from Developing Countries
Top Insights

Ravindra Kumar Vemula, SubbaRao M. Gavaravarapu (eds.)

Cham: Palgrave Macmillan (2016), xxv, 238 pp.

"This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information r ... more

Promoting Conspiracy Theory: From AIDS to COVID-19 Top Insights

Applied Theatre: Performing Health and Wellbeing Inspiring Practice

Health Communication in the Changing Media Landscape: Perspectives from Developing Countries Top Insights

Promoting Conspiracy Theory: From AIDS to COVID-19
Top Insights

Applied Theatre: Performing Health and Wellbeing
Inspiring Practice

Health Communication in the Changing Media Landscape: Perspectives from Developing Countries
Top Insights