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Systematic literature review to examine the evidence for the effectiveness of interventions that use theories and models of behaviour change: Towards the prevention and control of communicable diseases

Ülla-Karin Nurm, Würz Andrea, Piotr Wysocki

Stockholm: European Centre for Disease Prevention and Control (ECDC) (2012), 108 pp.

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A Pragmatic Trial in the Rio De Janeiro Subway to Capture Smokers for a Quitline: Methodological Challenges and Opportunities

Adré Salem Szklo et al.

Journal of Health Communication, volume 17, issue 8 (2012), pp. 899-914

"To encourage smoking cessation, persuasive messages can be used to raise smokers' risk perception. This article discusses challenges and solutions in designing a study to evaluate the effect of two different communication strategies ("gains from quitting" vs. "losses from continuing smoking") in en ... more

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A 10-Year Systematic Review of HIV/AIDS Mass Communication Campaigns: Have We Made Progress?
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Seth M. Noar, Philip Palmgreen, Melissa Chabot, Nicole Dobransky, Rick S. Zimmerman

Journal of Health Communication, volume 14 (2009), pp. 15-42

"The purpose of the current study was to conduct a 10-year systematic review of HIV/AIDS mass communication campaigns focused on sexual behavior, HIV testing, or both (1998-2007) and to compare the results with the last comprehensive review of such campaigns, conducted by Myhre and Flora (2000). A c ... more

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An Assessment of HIV and AIDS Radio Campaign Messages in Zambia

Lusaka: Panos Southern Africa (2008), 43 pp.

"The objective of this study is to assess HIV and AIDS Radio campaign messages in southern Africa and the impact they have on their target audiences. The countries involved in the study are Botswana, Malawi, Namibia, Zambia and Zimbabwe. The intention is to document the assessment and share detailed ... more

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Kommunikationsstrategien zur Raucherentwöhnung: Ein Überblick über die Wissenschaftliche Literatur zu diesem Thema

Christoph Kröger, Kathrin Heppekausen, Karin Ebenhoch

Köln: Bundeszentrale für gesundheitliche Aufklärung (BZgA) (2002), 124 pp.

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Communication strategies for smoking cessation: A review of the scientific literature on the subject

Christoph Kröger, Kathrin Heppekausen, Karin Ebenhoch

Cologne: Bundeszentrale für gesundheitliche Aufklärung (BZgA) (2002), 124 pp.

"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit ... more

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Evaluation of the Population Communication Services (PCS) Project

Gerard Bowers, Rafael Obregón, Audrey Sullivan, Audrey Sullivan, Thomas Tufte, Shereen Usdin

Washington, DC: Population Technical Assistance Project; USAID (2001), 67 pp.

"The Johns Hopkins University Population Communication Services (JHU/PCS) project has been the Office of Population’s leading project for communication and behavior change since 1982. Now working under its fourth cooperative agreement* with USAID, JHU/PCS and its subcontractors provide technical a ... nd financial support for communication projects in all stages of design, implementation, and assessment, including audience identification, message design, determination of appropriate media mix, materials development, and program evaluation. Previous versions of the PCS project (i.e., those carried out under the first three PCS projects) emphasized production of and training for the development of posters, brochures, flip charts, and other materials for providers and facilities materials which were largely lacking at that time. The earlier projects also pioneered the use of mass media, music, and drama for family planning and health promotion. The design of the current PCS project recognizes the importance of community mobilization and interpersonal communication and counseling (IPC/C), and incorporates all three elements in a three-pronged strategy wherever possible. In addition to these planned additional areas of responsibility, PCS IV has become increasingly involved in functional areas that were not anticipated when it was awarded in 1995. These include child survival (including polio eradication), prevention of human immunodeficiency virus/acquired immune deficiency syndrome (HIV/AIDS), environmental health, and—representing the most obvious departure from the project’s traditional orientation—democracy and governance. PCS has assumed responsibility for virtually all of these unanticipated new tasks in response to field support–funded requests from USAID Missions. Indeed, the field support–driven nature of the PCS project is one of its central characteristics. At present, approximately 80 percent of PCS funds are derived from Mission field support funds—a substantial portion of which (approximately 30 percent) has been provided to address communication needs in the areas beyond family planning/reproductive health noted above. The evaluation presented herein was designed to assess JHU/PCS performance in meeting the objectives set forth in the current cooperative agreement, as well as to examine the project’s effectiveness in responding to these new and unforeseen challenges. The evaluation team was asked to review the tools and methodology that JHU/PCS and its partners apply to these tasks, as well as the communication science that underlies PCS’s strategic approach." (Executive summary) more

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Communications Programming for HIV/AIDS: An Annotated Bibliography

Collins O. Airhihenbuwa, Rafael Obregón, Bunmi Makinwa

Geneva: UNAIDS (1999), 112 pp.

"This document contains 667 references and has been organized according to recent findings in our review of the application of current communication frameworks to HIV/AIDS communication. In short, there seems to be a consensus among academics, researchers, and practitioners that a new framework in H ... more

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Street Theater as a Tool to Reduce Family Planning Misinformation

T. W. Valente, P. R. Poppe, E. Alva, R. V. de Briceño, D. Cases

International Quarterly of Community Health Education, volume 15, issue 3 (1995), pp. 279-289

"Mass media campaigns can be effective at communicating health information to a mass audience rather inexpensively. Critics of mass media health campaigns often contend, however, that interpersonal communication is more effective at changing behavior. Conversely, interpersonal communication activiti ... more

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Public Communication Campaigns

Ronald E. Rice, William J. Paisley (eds.)

Berverly Hills: Sage (1981), 328 pp.

"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee ... more

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Experience with 2 films in Tanganyika

N. F. Spurr

Health Education Journal (London), volume 13, issue 1 (1955), pp. 81-85

"Report on experiments carried out in Tanganyika in 1952, using two health education films with commentaries in the local dialects — Assessment of the results obtained and suggestions." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, ... more

A 10-Year Systematic Review of HIV/AIDS Mass Communication Campaigns: Have We Made Progress? Top Insights

A 10-Year Systematic Review of HIV/AIDS Mass Communication Campaigns: Have We Made Progress?
Top Insights