The Practice of Mass Communication: Some Lessons from Research
Paris: UNESCO (1972), 52 pp.
Contains bibliogr.
Series: Reports and Papers on Mass Communication, 65
Other editions: also published in French
Signature commbox: 10-General-E 1972
1 The Development of Mass Communication, 15
2 The Process of Information Flow, 18
3 The Communicator, 22
4 The Media and their Audiences, 27
5 Effects (and Effectiveness) of Mass Communication, 36
6 Summary and Conclusions, 46
Appendix Mass Communication Research: Why and How? 49
2 The Process of Information Flow, 18
3 The Communicator, 22
4 The Media and their Audiences, 27
5 Effects (and Effectiveness) of Mass Communication, 36
6 Summary and Conclusions, 46
Appendix Mass Communication Research: Why and How? 49
