"From HIV to Ebola, from gender discrimination and violence to infant mortality, from malaria to climate change and access to justice, evidence shows that Social and Behavior Change Communication (SBCC) works. It is critical to strengthening the agency of ordinary people, transforming societies and assuring access to life-saving information and support. Uniting us across SBCC’s diverse methodologies and approaches are core principles that came to the fore at this Summit. These constitute the foundation of all our work: Communication is a right. The SDGs are for everyone. We embrace complexity and appreciate the importance of geographical, cultural and social context. We are committed to the active participation of citizens and communities in shaping and implementing public policies and programs. We are committed to rigorous analysis of what works, building on successes and turning failures into lessons. We ensure our work is informed by evidence, and we are also willing to take the risks that go along with innovation. We value participatory evaluation of our SBCC work through which communities actively question, review and weigh the impact of what we do together. We believe that the credibility of our field rests on transparency regarding who decides how social and behavior change investments get prioritized, which behaviors or social norms should be changed, and in whose interest. We keep the ethical dimension of our practice at the forefront of everything we do. We will engage with the media – traditional and new – to shine a light on untold stories of change. We embrace new approaches fuelled by science and breakthroughs in technology." (Declaration of the 2018 International Social and Behavior Change Communication Summit, page 9-10)