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Media Planning: A Practical Guide

Jim Surmanek
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.

Contains tables, gloss pp. 197-204, index

Signature commbox: 10-Use-E 1995

Topics:
Advertising Audiences & Target Groups Advertising Planning & Implementation Audience Research Methods Print Media Advertising Radio Advertising Television Advertising
Countries:
USA
Document Type:
Guides, Toolkits, Manuals