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Media Companies and Their Strategies in Foreign Television Markets

Ulrike Rohn
Köln: Institut für Rundfunkökonomie an der Universität zu Köln (2004), vi, 152 pp.

Contains illustrations, bibliogr. pp. 135-147

Series: Arbeitspapiere des Instituts für Rundfunkökonomie, 187

ISBN 3-934156-80-0

ISSN 0945-8999

Topics:
Corporate Strategies Foreign Media Investments, Foreign Media Ownership Television Markets Transnational Media Corporations, International Media Companies