Media and Communication Research Methods
Basingstoke, Hampshire: Palgrave Macmillan (2013), viii, 320 pp.
Contains bibliogr. pp. 298-313, glossary, index
ISBN 978-0-230000070
Signature commbox: 10-Research-E 2013
Introduction to Media and Communication Research Methods
The research process
Researching ownership and media policy
Inside the producers' domain: ethnography and observational methods
Measuring output: content analysis
Text and talk: Critical DiscourseAnalysis
Analysing narratives and discourse schema
Symbols, semiotics and spectacle: analysing photographs
Measuring audiences: survey research
Interpreting audiences: focus group interviewing
Dealing with data: computers and analysis software
The research process
Researching ownership and media policy
Inside the producers' domain: ethnography and observational methods
Measuring output: content analysis
Text and talk: Critical DiscourseAnalysis
Analysing narratives and discourse schema
Symbols, semiotics and spectacle: analysing photographs
Measuring audiences: survey research
Interpreting audiences: focus group interviewing
Dealing with data: computers and analysis software
