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Firma Fernsehen: Wie TV-Sender arbeiten. Alles über Politik, Recht, Organisation, Markt, Werbung, Programm und Produktion

Eric Karstens, Jörg Schütte
Reinbek: Rowohlt Taschenbuch Verlag (1999), 511 pp.

Contains bibliogr. pp. 486-492, glossary pp. 493-500, index

Table of contents: http://www.gbv.de/dms/ilmenau/toc/269485694.PDF

Signature commbox: 40-Karstens

Topics:
Advertising Audience Feedback, Interaction & Participation Audience Research: Planning & Implementing Surveys Economics of Media Financing Television Foreign Television Programmes Television Television Law & Regulation Television Marketing, Branding & Promotion Television Markets Television Production Television Programmes & Genres Television Programming, Programme Structures & Programme Policies Trends
Countries:
Germany USA
Document Type:
Guides, Toolkits, Manuals