Audience Economics: Media Institutions and the Audience Marketplace
New York: Columbia University Press (2003), x, 235 pp.
Contains bibliogr. pp. 199-227, index
ISBN 0-231-12652-2 (hbk); 0-231-12653-0 (pbk)
Signature commbox: 10-Use-E 2003
1 The Audience Marketplace, 15
2 The Predicted Audience–Measured Audience Relationship, 36
3 The Measured Audience–Actual Audience Relationship, 65
4 Audience Valuation, 96
5 New Technologies and the Audience Product, 134
6 The Future of the Audience Marketplace, 171
2 The Predicted Audience–Measured Audience Relationship, 36
3 The Measured Audience–Actual Audience Relationship, 65
4 Audience Valuation, 96
5 New Technologies and the Audience Product, 134
6 The Future of the Audience Marketplace, 171
