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Radio and Pandemics. COVID-19 in East Africa: How Community and Vernacular Radio Are Influencing Social and Behaviour Change

Daniel Ominde Okoth

Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2020), 23 pp.

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The Principles of Behaviour Change Communications

Government Communication Service (2020), 35 pp.

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Social and Behavior Change Communication (SBCC) Demand Reduction Guidebook

RTI International

USAID Wildlife Asia; FHI 360 (2020), 69 pp.

"This Guidebook provides simple, easy-to-follow steps on how to use a social behavior change communication (SBCC) approach to plan, implement, and evaluate campaigns to reduce demand for wildlife products. To facilitate understanding and application, each step is illustrated by a case example from t ... more

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Digital and Social Media for Social and Behaviour Change Communication

Linda Raftree

iMedia Associates and Gates Foundation (2019), 52 pp.

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Formative Evaluation of the Sara Radio Programme (SRP) in Iringa DC, Iringa MC, Kilolo DC and Mufindi DC. Final Report

Dar es Salaam: UNICEF Tanzania; CSR Group Africa (2019), xv, 14, 119 pp.

"The SRP was piloted in Tanzania following the model of the Sara Communication Initiative (SCI). The main objective of SRP was to improve skills among school children, especially girls, on negotiation, communication skills and positive social behaviour. Activities to foster and support engagement of ... the key target audiences through Sara Radio Programme (SRP) are being piloted in Iringa DC since 2016, with the aim of identifying elements that can be scaled up nationally. Two radio stations are carrying out the broadcast twice a week during school-term; Tanzania Broadcasting Corporation (TBC), which has national coverage and Ebony FM, with coverage that is limited to Mbeya, Iringa and Njombe regions (MIN). The SRP included developing, pre-recording and broadcasting 100 episodes. The radio drama series featured a young girl, Sara and her friends. The SRP was crafted in a way to be fun as well as engaging pupils - girls and boys, teachers and parents in discussions around key messages. Primary standard four to seven school children (10 - 14-year olds) are the main target audience for the programme. Teachers and parents were key secondary audiences that got information through direct listening and messages from children. The programme addressed social norms to promote school girls’ retention and completion. In addition, the SRP aimed at imparting a change in knowledge and attitudes towards HIV/AIDS, sexual and reproductive health, early marriage, early pregnancy, social inclusion and protection. The long-term objective of the programme is to empower girls to decide and control what happens to them, to be safe, and to pursue what they want in life. [.] Findings on SRP thematic components SRP Information: Almost all the children (93.5%, N=339) interviewed in Iringa DC confirmed that they were aware of the SRP implemented in their schools. The high percentage of awareness of the SRP by the children can be attributed to the frequency of attendance for listening to the episodes. The majority of children mentioned that Sara radio episodes were broadcasted twice a week, on Tuesday and Thursday between 1530hrs to 1600hrs. HIV/AIDS: Children were asked whether they have heard of HIV/AIDS and majority 95.9% had heard of HIV/AIDS while a mere 3.9% had not. Regarding source of information on HIV/AIDS, the majority of children (87.0%) mentioned schools/teachers as their main source, followed by parents/guardians/family (33.0%) while radios contributed 17%. On spreading of HIV virus, the majority of children (87.0%) confirmed that unsafe sex increases chances of acquiring HIV virus, against 10.7% who did not. There was a small percentage difference between boys (88.0%) and girls (85.8%) who confirmed the risks of unsafe sex on acquiring the HIV virus. [.]" (Executive summary, p. viii-ix) more

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Social and Behaviour Change: Insights and Practice

Petr Schmied

Bonn, Eschborn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2019), 47 pp.

"Every day we take dozens of decisions that influence the nutrition of our family members, friends, colleagues and our own. These decisions depend on the determinants for good nutrition of the UNICEF Framework and the four dimensions of Food and Nutrition Security: availability, access, use/utilizat ... more

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Influencing the Means But Not the Ends: The Role of Entertainment-Education Interventions in Development

Christopher Grady, Alice Iannantuoni, Matthew S. Winters

Department of Political Science University of Illinois at Urbana-Champaign (2019), 40 pp.

"As new information technologies facilitate the production and dissemination of broadcast media, entertainment-education interventions are increasingly used in attempts to influence audiences on issues such as political participation, support for democracy, violence against women, and tolerance of e ... more

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Evaluating Behaviour Change Communication Campaigns in Health and Safety: A Literature Review

T. J. Bailey, L. N. Wundersitz

Adelaide: Centre for Automotive Safety Research University of Adelaide (2019), 30 pp.

"This literature review examined selected international research, published from 2010 to the present, to investigate how six fields other than road safety (i.e. healthy eating/physical activity, smoking, alcohol and drug use, workplace health and safety, suicide and juvenile offending) evaluated the ... more

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Technical Guidance for Communication for Development Programmes Addressing Violence Against Children
Key Guidance

Suruchi Sood, Carmen Cronin, Ami Sengupta, Sarah Stevens, Michelle Gordon, Nina Figueroa, Dawn Thomas

New York: UNICEF (2019), 104 pp.

"This publication presents the basics of researching, planning, monitoring and evaluating Communication for Development (C4D) interventions, and offers guidance on how such interventions can be used to address violence against children (VAC). It covers the stages of the C4D programme cycle, emphasiz ... more

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Communication for Development Approaches to Address Violence Against Children: A Systematic Review

Suruchi Sood, Carmen Cronin

New York: UNICEF (2019), 76 pp.

"The number of manuscripts (peer-reviewed articles and grey literature) related to the use of C4D approaches to address VAC has steadily increased each year since 2000. Of the 302 manuscripts that were coded, 44 per cent discuss an intervention implemented in a developing country, which speaks to th ... more

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Entertainment, Education, and Attitudes Toward Domestic Violence

Abhijit Banerjee, Eliana La Ferrara, Victor Orozco

AEA Papers and Proceedings, issue 109 (2019), pp. 133-137

"Entertainment education (“edutainment”) is a communication strategy that works through mass entertainment media with the aim of promoting a better context for behavior change than the delivery of information alone. We experimentally evaluate season 3 of the edutainment TV series MTV Shuga, prod ... more

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Increasing Resilience to Weapon Contamination Through Behaviour Change: Guidelines to Promote Risk Awareness and Safer Behaviour with Regard to Conventional Weapons and Chemical, Biological, Radiological and Nuclear Hazards, for Use by the Components of the International Red Cross and Red Crecent Movement

Geneva: International Committee of the Red Cross (ICRC) (2019), 93 pp.

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Social and Behaviour Change: Insights and Practice

Petr Schmied

Bonn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2019), 47 pp.

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Social and Behaviour Change Communication with Maternal and Child Cash Transfers in Myanmar: Lessons Learned from Tat Lan, LEGACY and Bright SUN Programmes

Save the Children (2019), 76 pp.

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Understanding Social Norms: A Reference Guide for Policy and Practice

Cheyanne Scharbatke-Church, Diana Chigas

Medford: Henry J. Leir Institute; Fletcher School Tufts University (2019), 84 pp.

"Consideration of social norms is a key component missing from many anti-corruption efforts, and we believe this absence partially explains the difficulty the sector has experienced in stimulating lasting behavior change away from corrupt practices. This is particularly true in fragile and conflict- ... more

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Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

Kevin Green, Katie Williamson

Arlington (VA): Rare; Behavioural Insights Team (2019), 82 pp.

"We hope you’ll come away from this report with a clearer understanding that conservation is a behavioral challenge and therefore needs behaviorally-informed solutions. Here is your starting point with the tools and tactics to employ in your efforts to preserve our natural resources for current an ... more

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Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review
Top Insights

Sarah Castle, Martha Silva

Washington, DC: Population Council (2019), 42 pp.

"This review presents evidence about the impact of mass media and digital media on young people’s family planning (FP) attitudes and behaviors. It primarily focuses on the Ouagadougou Partnership countries, but also describes lessons learned from other initiatives implemented more widely in Africa ... more

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Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the MNutrition Initiative Portfolio

Kim Viljoen, Tobias Wacker

London: GSMA; Altai Consulting (2018), 50 pp.

"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valu ... more

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Shifting Norms - Changing Behavior - Amplifying Voice: What Works? 2018 International SBCC Summit. Summit Report

International SBCC Summit (2018), 24 pp.

"From HIV to Ebola, from gender discrimination and violence to infant mortality, from malaria to climate change and access to justice, evidence shows that Social and Behavior Change Communication (SBCC) works. It is critical to strengthening the agency of ordinary people, transforming societies and ... more

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UNICEF 2017 Report on Communication for Development (C4D): Global Progress and Country Level Highlights Across Programme Areas
Top Insights

New York: UNICEF (2018), 72 pp.

"The following report summarizes how UNICEF and its partners have utilized Communication for Development strategies in their work during the period of UNICEF’s Strategic Plan 2014-2017, with an emphasis on 2017. The report captures the impact of these accomplishments on children and the communitie ... more

Technical Guidance for Communication for Development Programmes Addressing Violence Against Children Key Guidance

Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review Top Insights

UNICEF 2017 Report on Communication for Development (C4D): Global Progress and Country Level Highlights Across Programme Areas Top Insights

Technical Guidance for Communication for Development Programmes Addressing Violence Against Children
Key Guidance

Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review
Top Insights

UNICEF 2017 Report on Communication for Development (C4D): Global Progress and Country Level Highlights Across Programme Areas
Top Insights