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8
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6
Inspiring Practice
2
Key Guidance
2
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Advertising Sales Management
3
Advertising
2
Advertising Markets & Industries
2
Media Marketing, Branding & Promotion
2
Radio Marketing, Branding & Promotion
2
Financing Media, Financial Media Management
2
Advertising Audiences & Target Groups
1
Digital Advertising, Online Advertising
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Native Advertising (Paid Content Produced by the Editorial Team in the Same Style as Organic Editorial Content)
1
Nonprofit Advertising, Advertising for Noncommercial Purposes
1
Radio Advertising
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Television Advertising
1
Event Marketing & Communication
1
Financing Nonprofit Organizations
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Financing Digital / Online Media
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Digitalization, Digital Transformation
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Television Marketing, Branding & Promotion
1
Media Viability & Financial Sustainability
1
Nonprofit Journalism, Nonprofit Media
1
Good Practice Examples
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Strategy Development & Strategic Planning
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Media Assistance: Financial Sustainability & Management
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Financing Media: Customer Payments, Subscription Models, User-Based Financing
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Language
Document type
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Authors & Publishers
Media focus
Publication Years
Output Type
The Nonprofit News Guide to Earned Revenue: How You Can Build Advertising, Sponsored Content, Event Sponsorship Dollars and More Into Major and Sustainable Sources of Revenue
Institute for Nonprofit News, updated ed. (2022), 65 pp.
The Native Advertising Playbook
Key Guidance
Inspiring Practice
International Media Support (IMS); CityDog Media (2022), 57 pp.
"[...] we have brought together relevant case studies to illustrate how content production and business relations can be reconfigured to generate fresh revenue sources, and to demonstrate which tools may be helpful along the way. These cases include special thematic projects, creative agency models,
...
Media Sustainability Essentials: Building Resilience in a Time of Disruption
Key Guidance
Inspiring Practice
FHI 360; Internews; USAID (2022), 187 pp.
"This guide helps media managers identify and choose the most relevant business models and practices that fit with their missions and operating conditions. It provides a common language around core concepts of media business functions and provides links to further resources. It offers practical, str
...
Media Feast, News Famine: Ten Global Advertising Trends That Threaten Independent Journalism
Washington, DC: Center for International Media Assistance (CIMA) (2017), 25 pp.
"This report looks at ten factors that have altered the media marketplace and that pose challenges to national and local news producers and their sources of revenue. They include ways in which governments interfere in media markets; changes in the structure of news distribution and audience behavior
...
Ad Wars: Digital Challenges for Ad-Financed News Media in the Nordic Countries
Göteborg: Nordicom (2017), 229 pp.
"The accelerating digitalisation of the media landscape has released enormous forces of change in the Nordic advertising markets. The overall impression from the results of this study is that the sweeping changes digitalisation is bringing about are not just undermining the business model on which t
...
Media Advertising and Marketing Toolkit: Radio Booklet
Johannesburg: Media Development & Diversity Agency (MDDA) (2010), 28 pp.
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
Media Selling: Broadcast, Cable, Print, and Interactive
Ames: Blackwell, 3rd (2004), xiv, 598 pp.
