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Nonprofit Public Relations: Design & Implementation
74
Nonprofit Public Relations & Marketing
23
Nonprofit Public Relations: Experiences
22
Social Media Marketing & Digital Public Relations
22
NGOs & Civil Society Organizations: Communication Strategies & Practices
20
Strategic Communication Planning
12
Campaigning
11
Communication Strategies
10
Online Marketing, Online Public Relations
10
Fundraising
9
Press Releases & Press Conferences
7
Social Marketing
7
Development Communication, Communication for Development (C4D)
6
Online Fundraising
6
Campaign Strategies
5
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
5
Storytelling
5
Nonprofit Organizations, NGOs
5
Communication for Social Change
5
Organizational Communication, Institutional Communication
5
Science Communication & Research Dissemination
5
Nonprofit Advertising, Advertising for Noncommercial Purposes
4
Digital Activism, Cyber Advocacy
4
Media Advocacy, Media Activism
4
Development Communication Campaigns
4
Crisis Communication
4
Financing Nonprofit Organizations
4
Social Media
4
NGO Websites
4
Campaigning: Evaluation, Monitoring, Impact Assessment
3
Campaigning: Planning & Implementation
3
Development Organizations: Communication Strategies & Media Representation
3
Development Aid Public Relations, Development Public Awareness Raising
3
Community Development
3
Community Media
3
Participatory Communication
3
Advocacy
2
Social Movements: Communication Strategies & Practices
2
Event Marketing & Communication
2
Parish Communication, Parish Public Relations
2
Public Relations
2
Community Communication
2
Media Monitoring, Media Observatories
2
Development NGOs
2
Nonprofit Management, NGO Management, Management General
2
Digital Platforms & Intermediaries
2
Online Public Relations
2
Environmental Communication
2
Image Ethics, Ethics in Photojournalism
2
Evaluation Reporting & Communicating Results
2
Local Communication & Media
2
Media & Communication Policies
2
Low-Cost Solutions, Low Budget Calculation
2
Social Photography
2
Political Communication
2
Research Report Writing
2
Advertising
1
Advertising Planning & Implementation
1
Merchandising & Social Merchandising
1
Advocacy Campaigns
1
Advocacy & Empowerment: Migrants & Refugees
1
Celebrity Humanitarianism
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Civic Engagement, Citizen Participation, Civil Society & Media
1
Gender Advocacy & Empowerment, Gender Mainstreaming
1
Lobbying
1
Audiences & Users
1
Target Groups
1
Campaigning: Experiences
1
Digital Media Campaigns
1
Catholic Church: Public Relations & Institutional Communication
1
Solidarity
1
Child Protection, Protection of Minors
1
Educational Comics & Comics for Development
1
Church Public Relations
1
Theologies of Communication
1
Associations: Communication Strategies & Practices
1
Ethics in Public Relations
1
Public Relations: Planning & Implementation
1
Alternative Communication & Media
1
Comunicación Popular
1
Community Reporters, Media Volunteers
1
Participatory Videos & Community Filmmaking
1
Conflict Prevention, Mediation & Reconciliation: Role of Media
1
Foreign Conflict Reporting, International War Reporting
1
Messages, Message Design, Message Analysis
1
Culture and Communication, Culture and Media
1
Theatre for Development
1
Culture (General)
1
Digital Cultures
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Writing & Writing Styles
1
Corporate Donors
1
International NGOs
1
Volunteers & Volunteer Management
1
Millenium Development Goals (MDG)
1
Behaviour Change Communication
1
Communicating Development Projects, Media in Development Programmes
1
Development Aid Reporting
1
Development Journalism & Media Representation of Development Issues
1
Posters for Development & Education
1
Email, Electronic Mail
1
Discrimination-Sensitive Language, Minority-Sensitive Journalism
1
Disaster & Humanitarian Crisis Reporting
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Disinformation, Misinformation, Fake News
1
Countering Hate Speech, Disinformation & Propaganda
1
Market Strategies
1
Alternative Economy, Solidarity Economy, Social Economy Businesses, Fair Trade
1
Commodities, Raw Materials, Extractive Industries, Mining
1
Microcredits, Microfinance, Small-Scale Loans
1
Education and Communication / Media
1
Educational Media: Evaluation, Monitoring, Impact Assessment
1
Climate Change Communication, Climate Journalism
1
Communication for Sustainable Development
1
Environmental & Land Conflicts Reporting & Media Representation
1
Evaluation Design & Implementation
1
Evaluation Methods, Evaluation Tools
1
Impact Assessment & Outcome Evaluation
1
Collaboration
1
Developing Position Papers & Drawing up Recommendations
1
Strategy Development & Strategic Planning
1
Food / Nutrition Communication & Media Representation
1
HIV / AIDS Communication
1
Developing Countries Reporting & Representation in Foreign / International Media
1
Transnational Communication
1
UNESCO
1
Civic Journalism, Public Journalism
1
Basic Journalistic Skills
1
Photojournalism
1
Protests, Protest Movements, Protest Reporting & Media Representation
1
Communication
1
Communication Networks
1
Presentation Skills & Techniques
1
Trust Building: Role of Communication & Media
1
Human Rights Protection
1
Budgeting, Cost Calculation, Financial Planning
1
Corporate Social Responsibility
1
Crowdfunding
1
Human Resources Development, Personnel Management
1
Knowledge Management
1
Marketing & Branding
1
Direct Marketing
1
Organisational Development & Capacity Building
1
Quality Management
1
Civic Engagement, Citizen & Community Participation
1
Reputation
1
Trade Unions & Labor Movements: Communication Strategies
1
Magazines
1
Project Design, Project Planning
1
Project Financing
1
Emotions in the Media, Emotional Functions & Messages of Media
1
Helplines, Hotlines
1
Creativity
1
Islam and Communication
1
Indicators & Indices
1
Networks & Networking
1
Low-Cost Technologies
1
Software
1
Mobile Phone Apps
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Non-Western Communication Approaches
1
Suburbs, Poor Districts, Slums, Shanty Towns
1
Design & Layout
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Erfolgreiche PR im Social Web: Das praktische Handbuch
Bonn: Galileo Press (2013), 522 pp.
"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe
...
Big Impact in Small Places: 9 Ways to Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates
Network for Good (2012), 18 pp.
"You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates. Th ese bits of text, whether a few words or a few short sentences, are sometimes called microcon
...
101 Social Media Tactics for Nonprofits: A Field Guide
Hoboken, New Jers.: Wiley (2012), xix, 198 pp.
ParadigmáTIC@s: Comunicación y cultura digital en las ONG de desarrollo
Madrid: Coordinadora de ONG para el Desarrollo-España (2012), 114 pp.
Media Advocacy & Creative Writing: A Training Manual for NGOs in Zimbabwe
Harare: National Association of Non-Governmental Organisations (NANGO) (2012), 32 pp.
Information and Communication Management Strategy Development: A Toolkit for Agricultural and Rural Development Organisations. Facilitator's Guide
Wageningen: Technical Centre for Agricultural and Rural Cooperation (CTA) (2012), ix, 147 pp.
"This publication responds to the increasing need for organisations to think and plan strategically about managing and using their information and knowledge resources in an efficient and effective manner. Lack of strategy for information and knowledge management was identified as a major gap when CT
...
Manual de comunicación para comunicadores/as cristianos/as que luchan por la justicia
Key Guidance
Lima: Paz y Esperanza (2012), 95 pp.
"Uno de los propósitos de este manual es invitarles, por un lado, a pensar la comunicación más allá de los medios y el uso instrumental de las tecnologías de la información. De lo que se trata es de pensar la comunicación, como diría Rosa Maria Alfaro, como un proceso mediante el cual se cre
...
Measuring the Networked Nonprofit: Using Data to Change the World
San Francisco: Jossey-Bass (2012), xxviii, 301 pp.
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund
...
Social Media for Social Good: A How-To Guide for Nonprofits
New York: McGraw-Hill (2012), xx, 266 pp.
NGOs und Medien: Eine empirische Studie zum Verhältnis von Public Relations und Journalismus
Wiesbaden: Springer VS (2012), 310 pp.
Creating Killer Facts and Graphics
Oxfam (2012), 4 pp.
"‘Killer facts’ are those punchy, memorable, headline-grabbing statistics that make reports special. They cut through the technicalities to fire people up about changing the world. They are picked up and repeated endlessly by the media and politicians. They are known as ‘killer’ facts becaus
...
Review of ILRI’s External Communication
International Livestock Research Institute (ILRI); Comms Consult (2011), 23 pp.
"ILRI is working in 'a crowded field of providers of knowledge, technology, and capacity development'. It is crucial therefore that the organisation is crystal clear about the unique brand of knowledge and services it delivers in the field of science 'at the intersect of poverty and livestock' - and
...
Organizational and Strategic Communications: How NGOs Can Benefit
Internews Europe (2011), 40 pp.
PR-Kampagnen
Konstanz: UVK (2011), 278 pp.
"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen
...
Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guidance
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
...
Handbuch Medien machen: Für engagierte Leute in Gewerkschaften, Betriebsräten, Non-Profit-Organisationen
Marburg: Schüren (2011), 222 pp.
Making Communication Count: A Strategic Communications Framework
London: International Institute for Environment and Development (IIED) (2011), 4 pp.
"Effective communication strategies will differ depending on whether you are communicating to influence change, engage or mobilise communities, share information, or raise profiles. Influencing change relies on engaging key audiences in dialogue that is relevant, context-specific and backed up by ro
...
Writing Effective Reports
In: Food Security Communications Toolkit
Rome: FAO (2011), pp. 140-193
Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0
Wien: ÖGB-Verlag (2011), 392 pp.
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
...
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
San Francisco: Jossey-Bass (2010), xxviii, 228 pp.
