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3
Key Guidance
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Topics
Television Programming, Programme Structures & Programme Policies
10
Television Management
8
Television Programmes & Genres
5
Television Marketing, Branding & Promotion
4
Television Production
4
Television Law & Regulation
3
Advertising
2
Audience Research: Planning & Implementing Surveys
2
Television Consumption, Televison Use, Television Audiences
2
Economics of Media
2
Financing Media, Financial Media Management
2
Radio Management
2
Radio Programming, Programme Structures & Schedules
2
Television Production Equipment
2
Television
2
Television Channels
2
Advertising Sales Management
1
Television Advertising
1
Audiences & Users
1
Audience Feedback, Interaction & Participation
1
Audience Research Methods
1
Television Use: Youth
1
Convergence of Media
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Media Competition
1
Media Markets
1
Television Markets
1
Financing Television
1
Soap Operas & Telenovelas
1
Television Fiction
1
Ethics in Media & Communication
1
Strategy Development & Strategic Planning
1
Trends
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Foreign Television Programmes
1
Local Journalism
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Local Television
1
Budgeting, Cost Calculation, Financial Planning
1
Change & Process Management
1
Coaching
1
Consulting, Consultants, Consultancies
1
Human Resources Development, Personnel Management
1
Organisational Development & Capacity Building
1
Organisational & Governing Structures of Media
1
Public Service Broadcasting
1
Public & State Television
1
Radio Programmes & Genres
1
Communication & Media Indicators
1
Television Broadcasting Equipment
1
Cable Television
1
Commercial Television
1
Youth Television Programmes
1
Language
Document type
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Authors & Publishers
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Output Type
Fernsehsender beraten: Organisationsentwicklung, Innovationsstrategien und Change Management
Baden-Baden: Nomos (2019), 306 pp.
"Das Fernsehen ist angesichts des digitalen Wandels und allgegenwärtiger Bewegtbildinhalte einer existentiellen Bewährungsprobe ausgesetzt. Nur die Neuentwicklung von Geschäftsmodellen und Formaten, die echte „Originals“ darstellen, kann das langfristige Überleben der Sender sichern. Gleichz
...
La programación televisiva en guerra
Buenos Aires: La Crujía (2010), 141 pp.
Media Programming: Strategies and Practices
Boston: Thomson Wadsworth, 8th ed. (2009), xiii, 466 pp.
Maximising Income and Controlling Costs in Small and Medium Broadcasting Operations: A Handbook
Kuala Lumpur: Asia-Pacific Institute for Broadcasting Development (AIBD); Commonwealth Broadcasting Association (CBA) (2009), vi, 53 pp.
"Divided into three sections, the first part tackles ways to maximize income, discussing the various income streams (advertising, sponsorships, spots, product placement, etc.). This section then analyses factors that influence revenue: marketing, brand building, advertising, etc., offering valuable
...
Media Management Manual: A Handbook for Television and Radio Practitioners in Countries-In-Transition
Key Guidance
New Delhi: UNESCO (2009), 138 pp.
"[...] upon the request of a great number of developing countries media managers UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner. It’s a straightforward guide
...
Programmplanung: Die Strategien deutscher TV-Sender
Konstanz: UVK (2007), 208 pp.
This Business of Television: The Standard Guide to the Television Industry
New York: Billboard Books, 3rd ed. (2006), xxiv, 568 pp.
Praxishandbuch Fernsehen: Wie TV-Sender arbeiten
Wiesbaden: VS Verlag für Sozialwissenschaften (2005), 439 pp.
"Die aktualisierte und überarbeitete Neuausgabe dieses 1999 erstmals erschienenen Standardwerks entschlüsselt das komplexe System hinter den Bildschirmen und stellt dabei den Zusammenhang zwischen den verschiedenen Arbeits- und Themenbereichen innerhalb eines Senders her. Das "Praxishandbuch Ferns
...
la programmation d'une chaîne de télévision
Paris: DIXIT (2003), 232 pp.
"Pourquoi certains films sont diffusés pour la quatorzième fois ? Pourquoi les vraies variétés nexistent plus ? Pourquoi les prix des droits des matchs de football explosent ? Pourquoi un grand nombre de compétitions sportives ne sont pas diffusées ? Le marketing et l'audimat ont-t-ils tué
...
So You Want to Run a TV Station: A Guide for TV Managers in Emerging Economies
Prague; New York: Media Development Loan Fund (MDLF) (2000), 78 pp.
Firma Fernsehen: Wie TV-Sender arbeiten. Alles über Politik, Recht, Organisation, Markt, Werbung, Programm und Produktion
Reinbek: Rowohlt Taschenbuch Verlag (1999), 511 pp.
Gestión de radio y TV
Santiago de Chile: Ediciones Universidad Católica de Chile (1999), 216 pp.
Erfolgsindikatoren für Fernsehprogrammangebote zur Erreichung jugendlicher Zielgruppen
Köln: Institut für Rundfunkökonomie an der Universität zu Köln, 2nd ed. (1998), iv, 106 pp.
Die Fernseh-Station: Ein Leitfaden für das Lokal- und Regionalfernsehen
Konstanz: UVK Medien (1998), 488 pp.
Programming for TV, Radio and Cable
London: Focal Press (1994), xiv, 258 pp.
Your Place in TV, A Handy Guide for Young People
New York: McKay Co (1956), xiv, 142 pp.
"A young industry — The technical division — The administrative division — The creative division." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 335, topic code 410.0)
