Toolbox Campaigning, Advocacy, PR

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The Social Media Monetisation Playbook
Key Guidance

International Media Support (IMS); On.ge (2023), 46 pp.

"This playbook is designed for media managers and journalists who are looking to monetise their social media channels and diversify their income — particularly in countries where English is not the predominant language. It will provide you with practical strategies and tips for creating and moneti ... more

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Evaluation findings report: A norms and behaviour change campaign targeting employers of child domestic workers in Ethiopia

Eric Vaughan, Catharine Russell

Altai Consulting; Freedom Fund (2023), 39 pp.

"Child domestic workers (CDWs) in Ethiopia tend to face challenging working conditions with limited access to education. Child domestic work refers to live-in or live-out work done in a household where the child’s biological parents do not reside and which often but does not always include some fo ... rm of remuneration. Child domestic work is common in Addis Ababa as it serves as an entry point into the labour market for girls migrating from rural to urban areas in Ethiopia (Erulkar et al., 2017). Indeed, a recent study estimated the prevalence of domestic work among girls aged 12–17 in Addis Ababa to be 37% (Erulkar et al., 2022). Though domestic work is not necessarily a harmful form of child labour, CDWs in Ethiopia often face mistreatment and abuse from their employers (Population Council and Freedom Fund, 2021). This mistreatment is linked to broader social norms which place CDWs as inferior and less worthy than other members of the household. In an effort to change norms and behaviours towards the treatment of CDWs, the Freedom Fund implemented a norms and behavioural change campaign (NBCC) in 2022. The NBCC targeted employers of CDWs in Addis Ababa. It was funded through the Program to End Modern Slavery, an initiative of the United States Department of State’s Office to Monitor and Combat Trafficking in Persons and was part of the Freedom Fund’s broader ‘Reducing the Prevalence of Child Domestic Servitude in Ethiopia’ programme. Based on the findings of formative research, the main objectives of the NBCC were to shift norms and behaviours relating to CDWs’ working conditions and access to education. [...] The NBCC reached 57% of employers interviewed during the baseline. Television was by far the main medium through which respondents were exposed to the campaign (95%) followed by online media (13%), physical posters (13%), and community discussions (6%). Using data on recall of campaign materials and participation in campaign activities, respondents were classified into three categories based on level of exposure: no exposure (43%), low exposure (17%), and high exposure (40%). The NBCC’s reach appears to have been uneven as younger respondents, women, and those with more education tended to have a higher level of exposure. Survey findings emphasised the differences in working conditions and access to school between CDWs who are related to their employer and those who are not. Whereas some CDWs are recruited as domestic workers, others are relatives of their employer (for example, a niece) and have been sent by their family to live in Addis Ababa. Those in the first category tend to work longer hours, as reported by their employer (35 per week compared to 24 for those related to their employer) and are less likely to be enrolled in school (25% compared to 75%)." (Executive summary) more

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Using Social Media for Health Behavior Change: Technical How-To Guide
Key Guidance

FHI 360 (2023), 50 pp.

"This comprehensive guide has four sections taking you through preparations, planning, developing, and implementing to monitoring and evaluating your campaign. We do not expect you to read this document in one sitting, but rather use it as you develop your social media campaign." (How to use this gu ... more

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Google Scholar (15)

WorldCat (15)

Social Media Marketing for Book Publishers

Miriam J. Johnson, Helen A. Simpson

London: Routledge (2023), xv, 184 pp.

"Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing ... more

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Approach to Inclusive Advocacy

Network for Religious & Traditional Peacemakers (2022), 2 pp.

"Inclusive advocacy is mindful of the impact of its goals and objectives on all members of society and ensures that those directly impacted are adequately represented. Strong and inclusive advocacy campaigns build commitment and a cohesive vision among those involved and speak with a strong and unit ... more

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Advocacy Toolkit for Diaspora Organizations

Adrien Bory, Evan Jones

Danish Refugee Council (DRC); Asia Displacement Solutions Platform (ADSP) (2022), 61 pp.

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Primer Foro Latinoamericano de Cine e Impacto Social: Memorias del Evento

Acción Impacta Cine; Taturana; Ambulante (2022), 17 pp.

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Can Social Media Output Help Shift Perceptions About Informal Waste Pickers in Bengaluru, India?

BBC Media Action (2022), 4 pp.

"Bengaluru […] generates 5,757 metric tonnes of solid waste per day. Estimates suggest that approximately 20,000-30,000 people are engaged in waste picking in the city. BBC Media Action's 'A Pathway to Respect, Identity, Dignity and Empowerment' (PRIDE) project aims to shift negative perceptions a ... more

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Media Advocacy Toolkit

Power to You(th); Sonke Gender Justice (2022), 12 pp.

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Manual de advocacia: Um guia para pequenas ONGs

Helen Collinson

Lisboa: ACEP Associação para a Cooperação Entre os Povos (2022), 53 pp.

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Steps Impact Toolkit

Miki Redelinghuys et al.

Cape Town: Steps (2022), 31 pp.

"The idea of telling stories for change or social impact through film is not new. Yet drafting and implementation of a film impact campaign has evolved over the last few years to include a network of impact practitioners sharing ideas and knowledge. Strategies, guidelines and models have emerged tha ... more

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Data for Governance Alliance advocacy manual: A tool for articulating data-based advocacy and engagement between African CSOs and the African Union

Nansata Yakubu

Data for Governance Alliance Consortium (2022), 110 pp.

"The purpose of the training manual is to increase knowledge, skills, confidence and build the capacity of citizens and civil society organizations on evidence-based advocacy, and data driven advocacy. Through a combination of praxis and complementary activities, trainees will have an enhanced compr ... more

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Practical Guide to Strategic Advocacy Planning
Key Guidance

Elizabeth Leitman, Alessandra Durstine

NCD Alliance (2022), 57 pp.

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Guide de l'UNICEF pour le plaidoyer des jeunes

UNICEF (2022), 87 pp.

Google Scholar (19)

WorldCat (20)

Effective Fundraising for Nonprofits: Real-World Strategies that Work

Ilona Bray

Berkeley, Calif.: Nolo, 7th ed. (2022), 370 pp.

"Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to: make a fundraising plan; work with individual donors; keep givers giving; plan special events; solicit grants from foundations and corporations; use traditional a ... more

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Create: Strategise, design, diagnose and define your SBC activities
Key Guidance

UNICEF (2022), 55 pp.

"This document serves as a guide for how to develop a Social and Behaviour Change (SBC) Strategy or Plan for a single-country or multi-country SBC programme. Developing an SBC Strategy hinges upon understanding the unique circumstances and world views of the individuals the strategy seeks to serve. ... more

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CPDE Advocacy Toolkit

Quezon City: CPDE Global Secretariat (2022), 77 pp.

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Strengthening Safety & Security Resources for Visual Storytellers and Journalists: A Scoping Study

Peter Noorlander, Agnieszka Raczynska, Camila Mariño, Juliana Lopes

[authors] (2022), 114 pp.

"This study looks into the safety and security needs, resources and environment of visual storytellers and journalists, with a focus on independent documentary filmmakers. The study was commissioned by the International Resource for Impact and Study (IRIS) and the Ford Foundation out of a concern th ... more

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Caja de herramientas para la comunicación institucional y personal

Eugenia Etkin, Pablo Banos, Maximiliano Bongiovanni, Gabriela Pagani

Konrad-Adenauer-Stiftung (KAS); infociudadana (2022), 59 pp.

"La planificación en comunicación institucional colabora a organizar lo que se pretende comunicar. Una buena planificación ayuda a direccionar los objetivos que se pretenden lograr, define los públicos a los que se intenta involucrar y establece cuáles son las herramientas más efectivas para c ... more

External Link (13)

Google Scholar (12)

WorldCat (16)

Agrarkommunikation: Eine Einführung in Theorie, Konzeption und Umsetzung

Matthias Kussin, Jan Berstermann

Wiesbaden: Springer Gabler (2022), xv, 395 pp.

"Ziel des Buches ist es, ein grundsätzliches Verständnis zu schaffen und methodische Herangehensweisen darüber zu vermitteln, was erfolgreiche Kommunikation in diesem Branchenkontext auszeichnet und welche Wirkungen sich mit Kommunikation erzielen lassen - veranschaulicht an vielen Fallbeispielen ... more

The Social Media Monetisation Playbook Key Guidance

Using Social Media for Health Behavior Change: Technical How-To Guide Key Guidance

Practical Guide to Strategic Advocacy Planning Key Guidance

Create: Strategise, design, diagnose and define your SBC activities Key Guidance

The Social Media Monetisation Playbook
Key Guidance

Using Social Media for Health Behavior Change: Technical How-To Guide
Key Guidance

Practical Guide to Strategic Advocacy Planning
Key Guidance

Create: Strategise, design, diagnose and define your SBC activities
Key Guidance